Commerce & CX
…perception from “a survey technology company” toward more holistic thought leadership around “empathy at scale”. View Success Story Meet Our Experts Redefining a category leader Commerce & CX In working…
Relevance Engineering: What Brands Need to Know
…recent, verifiable sources requires supplying LLMs with specific and relevant information that goes beyond their static training data. Use first-party research, timely thought leadership, and personal anecdotes to help make…
Akeneo Breaks into U.S. Retail Market with Strategic Research Program
…tactful execution have propelled Akeneo into mainstream media conversations, elevating our thought leadership and solidifying our authority in shaping the future of retail product experiences.” Benedicte Ferrari, Head of Global…
Reality Check
…each other. But you also experience too many gaps – misaligned metrics, uneven distribution plans for content, and/or infrequent conversations with executive leadership. Achieving full alignment will require additional commitments…
Inside the Modern Media Mindset: What Journalists Are Really Saying
…data-informed, and community-driven. Takeaway for communicators: As publishers invest in owned distribution, brands need to do the same. Strong thought leadership and earned stories are only part of the equation. The…
B2B AI Optimization Services
…Marketing The B2B Buyer Journey Is Changing: Here’s How to Reach C-Suite Executives in Th… Read More Driving an integrated program to fortify leadership position in healthcare Read More Blog…
Brand-To-Demand Approach
…Content Marketing Executive Social Measurement & Reporting Research Campaign Content Strategy SEO Audit Social Strategy Account-Based Marketing Scenario #2 – Full Funnel Lacking full funnel content? Losing qualified leads? Elevate…
The Severance Guide to Marketing Personas: Stop Treating Your Customers Like “Innies”
…download a research report only to get aggressively chased by a sales rep within five minutes? Or read a thoughtful blog about IT strategy, only to get retargeted with a…
Amplifying a future of work with omnichannel influencer strategies
…& Thought Leadership: PAN secured high-profile media placements and broadcast segments in top-tier media for Citrix executives. These appearances reinforced Citrix’s authority in remote work and digital transformation. Original Research:…
Launching empowered work with a data-first approach to media relations
…to understand where the company’s experts could offer expertise in a crowded media landscape of ever-changing topics. Thought Leadership PAN garnered interest from top-tier and trade media, and when the…
Brand Experience Report 2025In PAN's most recent Brand Experience Report, we investigate the connection between AI tools and dwindling brand signals. Read on for ways to strengthen your brand – and demand.