Driving innovation in neurology tech
SOLUTION Connecting the dots from brand to demand PAN’s integrated strategy targeted lab developers, scientists and the neuro-research community to ride the wave of neurological advancement signaled by the FDA…
Your IPO Preparation Guide: 10 Tips for Pre-IPO Brands
…models, customer acquisition strategy, and overhead expenses to optimize efficiency. 4. Prepare for a Lengthy Due Diligence Process The process may be long, but it’s important to stay positive. Amid…
Your Top Healthcare and Healthtech Trends: Insights from 2025 Healthcare Conferences
…at the strategy and analysis.” The challenge is to integrate technologies that can truly enhance patient care, such as AI and automation, while ensuring data is shared effectively across systems…
Bridging the gap & empowering senior care: PointClickCare’s journey in advocacy
…to accomplish a more connected ecosystem. PAN developed thoughtful, strategic content that demonstrated the importance of bringing awareness to the LTPAC industry through different mediums, including blogs, executive social podcasts,…
Why We Continue to Invest in Our HBCU Guest Lecture Series
…with me on the value of the content: “As a college student you think about the real world with a sense of uncertainty. You’re constantly wondering what skills will transfer,…
14th Annual PAN Summer Reading List
…Iran. “This was so beautifully written. Great characters. And the content is very poignant in our current climate.” – Jen Walker North Woods by Daniel Mason A multi-generational story about…
Raising visibility in the first 90 days and beyond with media relations & thought leadership
…Quarter over quarter impressions increased by over 300%. Average overall share of voice went from 4% to 6%—a 50% increase. It takes a unique communications strategy to give an IT…
The race towards self-driving success
…stakeholder feedback, PAN built a strategy on six core pillars. PAN began the brand and messaging refresh to more closely associate Venti with “autonomous logistics” and refine their target audience…
Curating proprietary research & consumer surveys to drive awareness
…bettering this experience for all. Data is a critical piece to any company’s PR and media strategy. At PAN, we have helped many organizations uncover and leverage internal data for…
Establishing relationships and influencers to raise brand awareness
…brand. result Delivering consistent, impactful earned media coverage PAN also forged and nurtured connections with established accounting, legal, trade and regional business journalists to build a robust earned media strategy…
Brand Experience Report 2025In PAN's most recent Brand Experience Report, we investigate the connection between AI tools and dwindling brand signals. Read on for ways to strengthen your brand – and demand.