Fueled by digital transformation, integrated marketing and PR firm takes impressive leaps, broadening program offerings and growing its digital health client base
PAN Communications, an integrated marketing and PR agency for the B2B technology and healthcare industries, announced that two new healthcare clients have joined the firm’s growing portfolio of innovative and disruptive brands in the digital health market. The new clients join an already impressive client portfolio pushing the firm deeper into the digital health arena and broadening the scope of its content marketing and PR expertise. The agency is already widely recognized for its knowledge and experience pertaining to healthcare IT, pharma, diagnostics and digital health products and services.
“This is a very exciting time in healthcare, specifically within the digital health segment of the overall market,” said Dan Martin, VP of Client Relations at PAN. “We are witnessing new and creative ideas changing the way people engage with their healthcare, innovating how providers deliver care and supporting the way health plans and providers interact with consumers—all against a shifting political backdrop.”
PAN continues to strengthen its position as a go-to agency of record for healthcare brands by investing in extensive integrated marketing and PR capabilities. The firm leads the way in terms of telling clients’ stories in the context of healthcare reform, patient safety and engagement, as well as new product and technological innovation in clinical research and studies. The firm plans to tackle the industry’s digital transformation through an array of services that create bold campaigns and seamless experiences for each customer.
The digital health market is expected to grow to $379 billion by 2024. Specific segments of this growth include the wearable market ($41 billion by 2020) and the patient engagement market ($34.5 billion by 2023). Given these robust valuations across various healthcare segments, brands must be prepared to capitalize on their growth potential and seize addressable market with a single-agency partner model that encompasses social media, PR, digital, and inbound marketing. PAN is uniquely positioned to design and execute integrated content campaigns that enable emerging-market companies and established brands to stand out, reach key influencer networks and increase their awareness among stakeholders in this growing digital age.
“We continue to stay ahead of the disruption taking place by advancing a broader suite of integrated content marketing and PR offerings, which is helping healthcare clients achieve their business objectives in this highly competitive and ever-changing landscape,” continued Martin. “We are thrilled to welcome these top client partners to PAN’s roster, as well as a wave of talented and experienced PR practitioners who are dedicated and passionate about healthcare.”
This release originally appeared on BusinessWire, here.