PAN partnered with Valassis to create a new point-of-view to drive Valassis’ media share of voice around popular Black Friday/Cyber Monday shopping season.
PAN polled consumers on their shopping and savings prep habits aligned to little known shopping holiday “Sofa Sunday” – a popular prep day for consumers looking to take advantage of Cyber Monday deals.
Combining consumer insights with executive POVs and Valassis’ own consumer data, PAN was able to create a leadership position for the brand and tap into business and broadcast press.
Leveraging survey insights to close relationships with top broadcast outlets including The Today Show and Fox Business, PAN created national visibility for the Valassis brand during the critical holiday shopping season.
The campaign resulted in 12 articles in target press, as well as 3 broadcast appearances. Together, the coverage resulted in 62M media impressions.