Creating and executing a social media campaign that is effective, timely and targeted for your brand and audience can seem daunting and a little overwhelming at times. But don’t fret! There are a couple things to keep in mind when developing a strong social media campaign.
A social media campaign is a coordinated marketing effort to reinforce or assist with a business goal using one or more social media campaigns. Campaigns differ from ongoing, everyday social media efforts because of their increased focus, targeting and measurability.
Well, it depends on the goal that your company is trying to achieve.
Whatever the social media campaign is, make sure it has a clear, quantifiable goal to monitor and track.
Learn more about integrated marketing and PR, read: ‘Why PR is a Critical Piece to Your Inbound Marketing Strategy’.
Once you’ve set a clear, attainable goal for what you want out of your campaign, now you can get creative! Creating a campaign that is timely, targeted and relevant can seem like a difficult task to accomplish, but there are a couple ways that can make the process a lot easier.
Another big factor that comes into play when creating a targeted and timely social media campaign is to plan ahead! If your company knows that Q4 is the busiest time of year with a lot of exciting news to share, plan to share that awesomeness on social media! It’s never too early to begin thinking of creative ways to leverage your company’s exciting news. In the business world, we’re always thinking about the year ahead anyway, right? Use it to your advantage by putting in that extra thought to create a great social media campaign to accompany that product announcement you have planned.
In the end, one of the most important things to keep in mind when creating a campaign is to always monitor the campaign as it’s running. There may be small things, like sharing posts at a different time of day, that may make all the difference in the output of your campaign. Ensuring that someone is checking daily and monitoring your goals throughout the campaign is the best way to optimize and make the most of it. If something doesn’t appear to be working or you’re not seeing the engagement levels that you were hoping for, adjust.
When creating a social media campaign that is timely, relevant and targeted, always remember to be creative, plan ahead and monitor. Although not every campaign is a winner, you have a much better chance of reaching your goals when it’s executed well!