The AI, Martech & CX PR agency for brands on the move
Challenger brand? Challenge accepted. PAN has been working with the martech industry for close to three decades and has a proven track record of helping challenger brands gain greater share of voice.
Not only do we know what makes this buyer audience tick, we also know how to tell stories that resonate deeply with them. By reverse engineering trends through both a human and a data lens, our team of marketing and PR experts is adept at crafting, pitching, publishing, and placing AI products and martech brand narratives for maximum impact.
When it comes to the world of artificial intelligence, it’s important to break through the noise and not evaluate solutions based solely on the breadth of their capabilities, but based on what a customer needs it for—if you need it. PAN works with brands to focus on their unique capabilities and specific use cases for AI technology to ensure clients are recognized not just for technological advancements but for delivering tangible, valuable outcomes to marketers and customers alike.
What does a cookie-less future mean for marketing technologies? Companies strive to balance personalized customer experiences with stringent data protection standards. Brands need to connect with customers on a different level once the cookies have crumbled. PAN has a playbook for brands looking to draft a new narrative and sticks their flag in the sand on ethical data practices and what this means for consumer data privacy.
Automation is revolutionizing how companies interact with customers, offering streamlined processes and enhanced decision-making capabilities. PAN takes advantage of newsworthiness and trending topic momentum to boost AI and martech brands’ use of automation tools that personalize and expedite customer service, highlighting its efficiency and the transformative impact on customer experience through strategic storytelling and media engagement.
Clients
AI, MARTECH & CX SPOTLIGHT
Redefining a category leader
In an effort to finally break through with healthcare verticals and business media, a multibillion-dollar global leader in customer and employee experience hired PAN to shift public perception from “a survey technology company” toward more holistic thought leadership around “empathy at scale”.
PAN helped us hone our Main Street message for Wall Street, making key journalist introductions we now get to nurture and grow for ongoing coverage of Weave’s business and successes.
Kali Geldis, Director of Communications at Weave
Success stories, insights, and resources: AI, Martech & CX
Dive into our client success stories, insight reports, and topical blog posts to see how we think, work and create.
