Authors: PAN

Leveraging Data Strategically: A Q&A with Lauren Hill, PAN VP, Head of Data & Analytics

Date: Categories: Integrated Marketing

With more than a decade of experience in leveraging data strategically, Lauren Hill has dedicated her career to creating value for emerging growth and enterprise B2B technology and healthcare companies. Her in-depth expertise across brand and demand has led to thought-provoking campaigns (like this one) that help businesses meet and exceed their goals – with the data to back it up.   She even tracks her own… Read more »

PAN Appoints Azizza Brinson as Vice President of Media Relations and Head of Diversity, Equity and Inclusion (DEI) 

Date: Categories: Agency News

Azizza joins Ashley Waters, Lauren Hill and Ashley Wallace Jones on leadership team of specialists spanning PR, data and integrated marketing  BOSTON, MA / June 18, 2024 / PAN, an integrated, data-driven marketing and PR firm for B2B technology and healthcare brands, today announced Azizza Brinson has joined the agency as Vice President of Media Relations and Head of DEI. In this role, Azizza joins forces with… Read more »

PR Metrics That Matter: How PR and Marketing Pros Can Get the Most Out of Measurement

Date: Categories: Integrated Marketing, Public Relations, Content Marketing

More than ever, measurement, reporting, and analysis are key to a successful integrated marketing and public relations (PR) program. However, it’s important that these integrated marketing and PR metrics are presented and interpreted in a way that they can effectively be put to use. At the end of the day, we all think we want more data, but what we really want is good data that… Read more »

Empowering Possibilities: PAN Communications Launches New Brand and Website

Date: Categories: Agency News

Leveraging marketing and PR expertise, agency seamlessly bridges brand awareness and demand generation to ignite growth BOSTON, MA / May 1, 2024 / PAN Communications, an integrated, data-driven marketing and PR firm for B2B technology and healthcare brands, today announced the launch of its new website and branding. The updates support PAN’s positioning as a global brand-to-demand agency forged in PR while capturing a more personable, modern… Read more »

PAN Communications Expands Leadership Bench to Support Growing Industry Demands

Date: Categories: Agency News

Nik Barkley, Chris Nardone and Bristol Whitcher Rice join to scale PAN’s public relations and integrated marketing practices  PAN Communications, a leading integrated marketing and PR firm for B2B technology and healthcare brands, today announced three new executive hires. PAN is increasing its leadership team in key service areas in response to the growing and evolving needs of the healthcare and technology industries.  The addition of… Read more »