• Healthcare
  • Cloud

Alegeus: Taking an Integrated Approach to Generate Buzz Around Healthcare Consumerism

  • Healthcare
  • Cloud

Alegeus: Taking an Integrated Approach to Generate Buzz Around Healthcare Consumerism

0%

CTR from Email

0k

Twitter Impressions

0k

LinkedIn Impressions
Introduction

Create Awareness. Expand Reach.

PAN partnered with Alegeus to share their Healthcare Consumerism Index using research findings as the centerpiece of an integrated campaign. The goal was to create awareness, educate and provide the inside scoop on consumer-driven healthcare – to the company’s network of customers, partners, and prospects, as well as relevant influencers, press and analysts.

As the healthcare industry continues to undergo its digital transformation, marketers need to keep up and are increasingly looking for ways to better engage their target audiences with the right information, in the right formats, at the right time. We worked with long-time PAN client Alegeus to utilize its annual Healthcare Consumerism Index as the center point of an integrated campaign to educate, create awareness and drive key constituents to take a desired action — all aimed at elevating the Alegeus brand and positioning the company and its executives as thought leaders on the topic of consumer driven healthcare.
Dan Martin
Senior Vice President | Boston, MA
The Solution
Multi-Channel Approach

We used the integrated campaign to share and tease unique points of view on key takeaways and data from the Healthcare Consumerism Index. Utilizing Alegeus’ podcast, key social media channels (LinkedIn and Twitter), content (company blog and news release) and earned media, PAN created the brand awareness needed to extend Alegeus’ overall reach and drive traffic to their podcast microsite for downloads.

Email Marketing

Through email, PAN targeted Alegeus’ CRM database of 65k+ contacts via newsletters and email blasts. This additional reach drove downloads and supported overall lead gen efforts.

Thought Leadership

PAN leveraged Alegeus’ blog as an additional vehicle and thought leadership platform to provide supporting points of view and commentary from Alegeus’ executives. This included links to the blog in eNewsletters and email blasts, and also referenced the blog in the podcasts to generate additional visibility and traffic.

The Impact

We drove 487 subscriptions to their podcast channel in the first 6 weeks.

PAN’s integrated program for Alegeus drove 487 subscriptions to their podcast channel in the first 6 weeks. In the same time period, the three podcasts gained 778 total listens and the podcast microsite received 912 unique visitors. The email marketing program saw a 44% CTR from eNewsletters and email blasts. On social, Alegeus saw 356k total impressions on Twitter and 103k total impressions on LinkedIn.

Next Project

Flexential: Raising Visibility in the First 90 Days and Beyond with Media Relations & Thought Leadership