Among senior-level marketers surveyed, only 9% say they’ve reached a highly evolved and proven digital marketing strategy, whereas 36% admit their efforts are a random web of loosely connected and poorly integrated point solutions. (2012 CMO Council Survey)
The vast majority of CMOs (89.4%) say social data (related to customer use of social media) has affected at least some of their business decisions, and 21.3% say such data affects at least 1 in 5 decisions they make, according to a new report by Bazaarvoice and The CMO Club. Read more.
Meteor Solutions says 1% of a site’s audience can generate as much as 20% of a site’s traffic through the sharing of a link or content with others. Read more
“Kudos to our amazing PAN team! This is the kind of stuff that provides awesome visibility for CloudBees and establishes industry thought leadership/innovation for us.” – Heidi Gilmore, Marketing Communications, CloudBees