An AI Optimization Agency for B2B Brands That Refuse to Blend In
Your buyers are not searching the way they used to. Now, they turn to generative AI tools (from Google’s AI Overview to ChatGPT to YouTube’s AI carousel) to form early opinions and shape their buying journey. That shift changes everything.
The summaries that buyers see first carry more weight now. And the sources that feed those summaries come from everywhere.
Our approach: alignment across content, clarity across channels, and optimization that strengthens what AI learns about you. We offer AI optimization services that blaze a trail across the modern discovery landscape.
Need an AI optimization agency that blends answer engine optimization (AEO), SEO, and AI-informed content strategy? We’re here to help you show up — accurately, consistently, and with authority.
RELATED SERVICES
Audits & Strategy Development
Strong AI visibility starts with understanding how answer engines interpret your brand today. Our audits surface the signals that matter — what AI gets right, what it gets wrong, and where your authority needs reinforcement. Below are some of our specific offerings that accomplish this.
AI-Ready Wikipedia Support for Answer Engine Optimization: Guidance to create or refine factual, neutral Wikipedia entries that strengthen authority signals for AI and traditional search.
Content Performance Audit with AI Visibility Insights: An ecosystem review that highlights gaps, strengths, and opportunities to improve how AI summarizes your content.
AI-Enhanced Social Media Audit for B2B Brands: LinkedIn and YouTube analysis through both human and AI lenses to reveal perception gaps and discoverability opportunities.
AI Search Visibility Audit and Optimization Plan: A deep look at rankings, structured data, and AI previews, followed by a plan to influence how generative tools present your brand.
Production & Optimization Support
Once the strategy is set, we build and optimize the content that shapes AI summaries. Our production support strengthens the signals that help your brand surface across generative and traditional search. Here are some ways we do just that:
YouTube Visibility Optimization for AI-Powered Discovery: Metadata, structure, and content improvements that boost visibility in Google’s AI Overview, YouTube’s AI carousel, and organic results.
AI-Optimized Pillar Page Strategy & Copy Development: Long-form, search-aligned content designed to support both SEO and AI summarization through structure and narrative clarity.
AI-Optimized Web Copywriting for B2B Engagement: Clear, conversion-ready web and microsite copy crafted for human readers and AI engines alike.
AI-Augmented Content Creation for Multi-Format Visibility: Generative AI-assisted content, refined by editors, to scale blogs, bylines, case studies, and social posts in priority topic areas.
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Ready to Dominate ChatGPT Results?
Own your presence in the era of instant answers. From visibility audits to content refinements, we’ll guide your brand toward stronger authority and smarter AI-driven discoverability.
“AI doesn’t ingest content in isolation—it absorbs and interprets signals from across the web. Strong owned content fuels earned, paid amplifies it, and shared validates it. Today, you need a harmonized strategy that builds recognition, authority, and discoverability with consistency, clarity, and credibility.”
Ashley Wallace Jones, Vice President, Integrated Marketing & Head of Content Marketing
Why AI Optimization? B2B Buyers Search Differently Now
Search behavior has shifted. Quickly. Decision-makers increasingly rely on AI-generated answers instead of clicking through to websites. If your brand isn’t surfacing in those summaries, or is being misrepresented, you’re losing visibility long before a human reaches your homepage.
At PAN, we blend creativity, technical rigor, and integrated marketing insight to strengthen your presence across every AI-powered discovery channel. We help you:
- Build factual authority in places where LLMs source information.
- Improve visibility in AI-powered previews and summaries.
- Align content, SEO, and answer engine optimization.
- Close visibility gaps before competitors widen them.
A modern visibility strategy serves both humans and machines. PAN helps you optimize for both.
Why Leading B2B Brands Choose PAN
B2B innovators choose PAN because we make digital discoverability feel structured, predictable, and actionable. You get a cross-functional team spanning content, SEO, analytics, PR, and integrated marketing — all working toward one visibility goal.
PAN brings:
- A strategy-first model rooted in analytics
- Expertise across AI, SEO, and answer engine optimization
- Clarity in how generative platforms summarize your brand
- Alignment between visibility strategy and broader PR/IM programs
- A collaborative process that keeps you informed, not overwhelmed
- Experience guiding brands through complex shifts in the search landscape
We help you show up wherever your buyers ask questions — with the right answers.
Frequently Asked Questions
Look for an AI optimization agency that understands how generative tools interpret brand signals across the web. PAN brings content strategy, technical SEO, and answer engine optimization together so your brand appears clearly and consistently in AI-driven summaries.
AI optimization services evaluate how your brand shows up across AI search tools, answer engines, and traditional search. They include audits, structured data enhancements, content improvements, and visibility strategies that help AI systems interpret your information with greater accuracy.
AI visibility solutions strengthen your presence in AI-generated summaries and conversational responses. When buyers rely on tools like ChatGPT or Google’s AI Overview, these solutions help ensure they encounter your messaging — early, consistently, and in the right context.
There are many similarities and best practices between the two. But AI answer engine optimization emphasizes the signals LLMs absorb — factual accuracy, authority sources, structured data, and content clarity. This is to ensure your content is featured as a direct answer in AI or voice searches.
AI visibility and answer engine optimization matter because decision-makers increasingly rely on AI summaries rather than clicking through results. If those summaries exclude or misrepresent your brand, your visibility suffers long before pipeline does.
Some teams can handle small adjustments internally, but keeping pace with AI platform updates is challenging. An AI optimization agency provides structured analysis, ongoing visibility insights, and the expertise needed to adapt before the landscape shifts again.
Absolutely. We produce AI-optimized pillar pages, web copy, blogs, and thought leadership that improve visibility for both human readers and generative engines.
Reach out through our contact page. We’ll review your current visibility, discuss your goals, and build a plan that strengthens your presence across AI-powered discovery channels.
