Success Story Health tech & automation

Driving an integrated program to fortify leadership position in healthcare

Client

Nuance

Project & Deliverables

Strategy & Planning, PR & Awareness

Introduction

Generating awareness through key moments in time

PAN supported Nuance in capitalizing on moments that matter across various channels including media and social. The goal was to create a steady drumbeat of buzz around Nuance’s tech innovation and adoption, leveraging the company’s key milestones as opportunities to insert them into relevant industry conversations and demonstrate the company’s leadership in the ambient clinical intelligence and broader healthcare space.  

160

pieces of coverage over 9 months

30K

social media engagements over 5 months

14K

clicks to Nuance’s website over 5 months

Solution

Marrying media and social

Trade Show Support

Secured interviews and coverage and provided strategic counsel for announcements leading up to and during prominent healthcare conferences including HLTH, RSNA, and HIMSS.

Voice of the Customer

Leaned into customer engagement to provide third-party validation of the technology’s success. Secured trade, regional, and business press opportunities to discuss key partnerships and results.

Social Media Strategy

Drafted corporate and executive copy to support media successes, press releases, case studies, partnerships, and events.

result

Amplified Nuance’s voice with key stakeholders

With articles in CNBC, Forbes, STAT, EndPoints, HealthLeaders, Fierce Healthcare, Healthcare Dive, and beyond, PAN helped Nuance garner millions of impressions in high-value publications read by customers and prospects, generating positive market perceptions and awareness.

Additionally, the engaging social content our team crafted drove an uptick in traffic to Nuance’s website, helping to drive top of funnel marketing efforts and accelerate the company’s growth.

More work

See more

good stuff