An AI Optimization Agency for Leading B2B Challengers
PAN is the AI optimization agency for B2B brands that want to win in a world where AI-powered search is rewriting the rules of visibility. Generative AI tools—such as Google’s AI Overview, ChatGPT, Claude, Gemini, Perplexity, and YouTube’s AI carousel—are changing how buyers discover, evaluate, and engage with brands.
We help you maximize AI visibility where it matters most. That means ensuring your story is accurate, discoverable, and compelling in every AI-generated summary, preview, or conversation. We do this via relevance engineering, which tailors digital content for LLMs and humans.
The end result: Your digital discoverability grows.
“AI doesn’t ingest content in isolation—it absorbs and interprets signals from across the web. Strong owned content fuels earned, paid amplifies it, and shared validates it. To shape how AI answer engines and LLMs describe your brand—and ensure buyers see the right story—you need a harmonized PESO strategy.”
Ashley Wallace Jones, Vice President, Integrated Marketing & Head of Content Marketing at PAN
Why AI Optimization?
Search behavior is shifting fast. Instead of clicking through to websites, decision makers are increasingly getting their answers directly from AI summaries. If your brand isn’t appearing in those summaries—or worse, is being misrepresented—you’re already losing visibility to competitors.
Our AI optimization services are designed to:
- Strengthen your factual authority where LLMs source training data (e.g., Wikipedia, industry publications).
- Maximize brand presence across AI-powered discovery platforms like Google, LinkedIn, YouTube, and emerging AI tools.
- Adapt your content for AI-generated formats (e.g., previews, summaries, and conversational responses).
- Measure and influence how your brand is interpreted by AI systems.
Good AI-optimized content isn’t just for AI LLMs to ingest, though. Like good SEO, effective AI-optimized content appeals to human behaviors. That’s why we ground all of our AI optimization services in relevance engineering.
This approach covers various types of content, across the PESO model, and maps them to each other. How does a contributed article continue the talking points you kickstarted in your blog? If you write a blog answering one question, are you also addressing logical follow-up questions within that blog? This is how AI systems think. This is how they evaluate relevance and value.
No message exists in a silo; everything is relational.
Looking for more insight? Read more below! From generative engine optimization to the prominence of zero-click marketing, PAN’s experts are on it.
Key AI Optimization Services
Our AI visibility solutions combine strategic audits, SEO expertise, and AI-informed content production to position your brand for maximum exposure across AI-driven search experiences. They’re focused around two disciplines: (1) audits and strategy development and (2) production and optimization support.
Have any questions about the services below? Let us know! We’re here to help.
Audits & Strategy Development
AI-Ready Wikipedia Support for Answer Engine Optimization
Strategic guidance to create or refine factual, neutral Wikipedia pages optimized for AI and traditional search visibility. We ensure compliance with Wikipedia’s strict content and disclosure guidelines, helping LLMs surface accurate, authoritative brand information.
Content Performance Audit with AI Visibility Insights
Comprehensive evaluation of your content ecosystem—identifying gaps, opportunities, and optimization tactics that improve discoverability across both traditional SEO and AI-powered search. Includes funnel mapping, keyword integration, and AI-specific recommendations.
AI-Enhanced Social Media Audit for B2B Brands
LinkedIn and YouTube channel analysis to boost human and AI-driven discovery. Includes optimization strategies, competitive benchmarking, and a brand perception snapshot to see how AI platforms like ChatGPT and Gemini summarize your business.
AI Search Visibility Audit and Optimization Plan
A deep dive into multi-engine rankings, site health, and keyword targeting—plus analysis of how your brand appears in AI search previews. Includes structured data and schema recommendations to influence AI-generated responses.
Production & Optimization Support
YouTube Visibility Optimization for AI-Powered Discovery
Enhance your channel’s performance in Google’s AI Overview, YouTube’s AI carousel, and traditional search. Services include metadata audits, content strategy, and AI-informed publishing best practices.
AI-Optimized Pillar Page Strategy & Copy Development
Long-form, keyword-rich pages designed to rank in both organic search and AI-generated summaries. Specific tasks include the following: SEO outlines, internal linking strategies, and on-page optimization to boost authority.
AI-Optimized Web Copywriting for B2B Engagement
Website and microsite copy crafted for human readability and AI summarization. Our approach blends conversion-focused language with search-friendly structure for maximum reach.
AI-Augmented Content Creation for Multi-Format Visibility
Generative AI-assisted content production, refined by human expertise, to scale blogs, bylines, LinkedIn posts, case studies, and more. This is designed to strengthen presence in AI-informed topic areas.
Success stories: AI Optimization
Dive into our success stories to see how our integrated approach to all things storytelling nets positive results for our clients.
