B2B Demand Generation Services
…category is understood. Thought leaders and practitioners carry meaningful weight with prospects who need guidance and validation. We work with these voices to extend reach and reinforce your message. Paid…
PAN Releases New Research Revealing Widespread Citation Errors in AI Answers, Highlighting a New Credibility Risk for B2B Tech Brands
…generated by ChatGPT across executive-level research prompts, originated as a part of its C-Suite Signals research program, designed to reflect how senior B2B leaders investigate their market and technology solutions. Each citation was reviewed…
What’s New in Retail Technology: A Q&A with Retail TouchPoints’ Adam Blair
…mind for industry executives. Adam Blair: Editor, Retail TouchPoints From AI and tariffs to sustainability and the rise of dupes, read on to see what leaders and innovators in retail…
More than a Shiny Trophy: Why Business Awards Are a Golden Opportunity for LLM Visibility
…executive channels, from media outreach that reinforces recognised expertise, to sales enablement materials that reduce perceived risk. The role of awards in the AI visibility era? Crucial buying signals. Industry…
Digital Ethics for PR Teams: A Framework for Disclosing AI Without Losing the Human
…necessary to disclose your use of the technology. Stand in for a person’s voice, image, or likeness. Generate quotes for executives or subject matter experts. Build campaign plans. Influence product…
Careers
Careers At PAN, jobs become careers. Opportunities for growth and development start on Day 1. From internships to leadership, we’re a team where everyone’s unique perspectives are heard and valued….
Clinical Testing & Intelligence
…testing & intelligence work Driving innovation in neurology tech PAN recently designed an integrated communications and target marketing campaign to elevate a global leader in ultra-sensitive biomarker detection market leadership…
Reflection on 90 Days of Success with PANBlast
…you for the commitment you give every day to the success of our organization. To the leadership team at PANBlast: Mendy, Lindsey, Kim, Grace, Kelsey, Jake, Kate and Zach, I…
HLTH 2024: Highlights and Takeaways from the Show Floor
…clients took to the stage to highlight their leadership in addressing healthcare’s most pressing challenges, with DUOS and WeightWatchers for Business (WW4B) earning spots on panels to discuss aging’s price…
How to Create a B2B Influencer Program That Delivers ROI
…these specific modes of measurement on hand is what’s going to support your conversations with leadership on what’s working and what’s not. These are metrics that directly connect to business…
The PAN AI Credibility HubYour go-to resource for how AI is shaking up the status quo, from PR to SEO to ABM.