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…marketing and PR. I’ve just learned to live with my fair share of eye rolls. 😉 My creative outlet of choice outside of work has always been woodcarving, and I’ve had plenty of stitches over the years to prove it. Making everything from abstract flowers to kinetic birds to waves to characters…
…this through a mix of media relations, content support, brand social, workplace influencer relations, and a new content channel via a branded newsletter, The Science of Achieving Success. result Taking…
…evaluate scheduled organic content and paid campaigns in play and consider “pausing” on Election Day, sticking to just the GOTV message. This can help you avoid appearing tone deaf to…
…customer announcement, and research-backed content—PAN’s goal was to build trust in the company and its expertise across the healthcare industry. Next, PAN developed a strategic thought-leadership platform to elevate the…
…providers like Ware2Go can support them in these fulfillment goals. Tactics included: Supporting Ware2Go’s brand social efforts and the CEO’s LinkedIn page An organic strategy to increase awareness and engagement…
SOLUTION Connecting the dots from brand to demand PAN’s integrated strategy targeted lab developers, scientists and the neuro-research community to ride the wave of neurological advancement signaled by the FDA…
…customer acquisition strategy, and overhead expenses to optimize efficiency. 4. Prepare for a Lengthy Due Diligence Process The process may be long, but it’s important to stay positive. Amid anticipated…
…in healthcare and its real-world implementation. As one speaker noted: “It’s not about checking a box saying ‘Yup, we do AI.’ It’s about looking at the strategy and analysis.” The…
…companies seeking to differentiate their AI narratives and stand out amongst the crowd. After we covered the ins and outs of AI media strategy, as a PR pro who is…
Expertise Blazing new trails in B2B tech and healthcare. Experts in what’s next for B2B PR and digital marketing At PAN, the people make the difference. Count on a unicorn…
The PAN AI Credibility HubYour go-to resource for how AI is shaking up the status quo, from PR to SEO to ABM.