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…bettering this experience for all. Data is a critical piece to any company’s PR and media strategy. At PAN, we have helped many organizations uncover and leverage internal data for…
…brand. result Delivering consistent, impactful earned media coverage PAN also forged and nurtured connections with established accounting, legal, trade and regional business journalists to build a robust earned media strategy…
…to prove the why now. The trick, here, lies with storytelling strategy – and timing. There are many elements to being a good storyteller – knowing your audience, using effective…
…a multi-pronged strategy to elevate Citrix’s voice in the digital workspace and employee experience discussions. The campaign centered around: Airstream Activation: A key component of the campaign was wrapping an…
…strategy that moves the needle. If you’re building trust, commanding authority, or carving out a new space in the market, this snapshot is for you. It shows what’s possible when…
…and guaranteed to deliver the calibre of work you’d expect from a top global B2B agency. Any questions about our global strategy? Let’s Talk Creating effective global campaigns is all…
…successful internal training program, contributing to a winning PR strategy or delivering exceptional client service, I’ve found ways to continue to make my mark. And this mindset doesn’t just have…
…how tariffs impacted shopping and product experiences in 2025). This strategy resulted in consistent, quality coverage quarter over quarter, landing coverage in Bloomberg, USA Today, Forbes and top retail trades….
…genuinely reflect your category, geography, and growth stage. You will want to consider: Does this award align with our strategy positioning? Do we have the time to put together a…
At PAN, we regularly connect with journalists to better understand what makes a story stand out — and what gets ignored. These conversations help PR teams sharpen their pitching strategy…
The PAN AI Credibility HubYour go-to resource for how AI is shaking up the status quo, from PR to SEO to ABM.