Content Marketing
…unlock the full potential of your brand story. Digital Storytelling Understanding how your target audience consumes content is critical. We have strategists, storytellers, and visual artists who help you…
Leveraging Data Strategically: A Q&A with Lauren Hill, PAN VP, Head of Data & Analytics
…is that] right balance between automation to drive efficiency and really smart distillation into insights that drive storytelling.” Q. How do you look at the relationship between brand awareness and…
Resources
Resources Add to your intelligence arsenal with PAN reports, videos, and more. Lost Signals: The State of Brand Visibility in a Zero-Click World What Marketers Must Do to Strengthen Brand…
Infios Expands Partnership with PAN to Drive Global Awareness
BOSTON, MA / BUSINESS WIRE / June 24, 2025 / PAN, a global integrated data-driven marketing and PR firm for B2B tech and healthcare brands, today shared details of the…
The True Meaning of PAN
…nature of the word “pan.” This rebrand isn’t just about a new website or color scheme; it’s about aligning our identity with what we’ve become. This new branding reflects where…
PAN Appoints Azizza Brinson as Vice President of Media Relations and Head of Diversity, Equity and Inclusion (DEI)
…integrated, data-driven marketing and PR firm for B2B technology and healthcare brands, today announced Azizza Brinson has joined the agency as Vice President of Media Relations and Head of DEI….
Cybersecurity Perspective: The Convergence of the CISO and CMO
…brand trust – artificial intelligence (AI): Read Across the Divide: The Pitfalls and Potential of Building a Partnership with AI, the latest installment of the PAN Brand Experience Report series…
Patient Experience
…fast-evolving landscape, with new players constantly emerging, specialty patient care brands need to stand out by clearly articulating their vision and unique value. PAN is here to help brands tell…
eCommerce & Retail Tech
…partner deeply versed in retail technology. One that is also experienced with brands that span the modern ecommerce and retail landscape, catering to today’s savvy consumers. PAN moves brands to…
The Severance Guide to Marketing Personas: Stop Treating Your Customers Like “Innies”
…messaging feels off. It’s either too aggressive, too disconnected, or just plain irrelevant. And when that happens, people actively avoid your brand. Pro Tip: Understanding the right KPIs for brand…
Brand Experience Report 2025In PAN's most recent Brand Experience Report, we investigate the connection between AI tools and dwindling brand signals. Read on for ways to strengthen your brand – and demand.