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Utilizing Storytelling in B2B Content Marketing

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Humans love stories. We always have – fairy tales, bedtime stories, ghost stories and movies. We can’t get enough. B2C brands such as Apple, Nike and Dove connect with consumers on an emotional level using stories to make us laugh and cry, ultimately building trust and creating advocates for life. There are 2.5 quintillion bytes of data created each day. By using a combination of creativity and emotional storytelling, B2B brands can break though the noise and beat the competition.

An image of PAN's Brand Experience Report on the Potentials and pitfalls of AI for marketers

In our annual Brand Experience Report, we asked marketers and customers how they are using and experiencing AI to better understand how the technology is changing that relationship.