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PAN Communications’ 2020 CMO Predictions Campaign Reveals Data Analysis and Content Overload as Key Marketing Challenges

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Marketing Industry Predictions 2020
 Third annual campaign taps industry experts Ann Handley, Larry Kim, Brian Fanzo and others to share thought leadership for the coming year

PAN Communications, an integrated marketing and PR firm for B2B technology and healthcare brands, today announced the launch of its 2020 CMO Predictions campaign, an annual initiative that gathers predictions from industry leaders and brings together the marketing community to discuss priorities for the coming year. With over 20 participants, this year’s infographic displays top budget concerns, department challenges and emerging skillsets that some of the industry’s most prominent experts believe will impact the marketing landscape.

The third annual CMO Predictions campaign brings a new level of expertise and an even deeper understanding of the marketing industry to help marketers prepare for the coming year. Consistent themes include the continued focus on content marketing as a driver of engagement, customer experience and ultimately the support of sales efforts and lead generation. Nearly 70% of respondents cited data or analytics in their predictions, highlighting the continued importance of data in evaluating marketing efforts and improving content marketing strategies. Other priorities included employee and customer advocacy, and how implementing advocacy programs will bring new levels of trust and awareness.

In addition to the participants mentioned above, this year’s predictions stem from keynote speakers, authors, consultants and experts across a variety of marketing disciplines. A few of these include:

  • Tamara McCleary, Chief Executive Officer,
  • Michael Brenner, Chief Executive Officer, Marketing Insider Group
  • Lee Odden, Chief Executive Officer, TopRank Marketing
  • Mark Schaefer, Executive Director, Schaefer Marketing Solutions
  • Gini Dietrich, Founder and Author, Spin Sucks
  • Matt Heinz, President, Heinz Marketing

PAN’s top priority when conducting outreach for this year’s predictions was to create a forum for discussion around upcoming trends and to provide marketers with the highest level of thought leadership from the industry’s most knowledgeable sources. The campaign’s reach and the firm’s ability to continue engaging with experts in the field further supports PAN’s mission to be a go-to resource for B2B brands seeking strategic integrated marketing and PR counsel.


This release originally appeared on BusinessWire. Click here to view in full.

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