Senior Vice President, Business Development | Boston, MA
Image from Jacopo Romei used under CC license.
Case studies are a staple for most B2B marketers. But once written, case studies can often lead a sad lonely life, rotting on some back page of a company website. A case study has three purposes: (1) to be seen and read by your potential customers; (2) to be relevant to your potential customers, and (3) to create interest in your product or solutions. Unfortunately, most case studies never get seen or read. Here are nine critical steps to consider when developing a customer case study.
Follow these nine tips to case study success!