Video Content Marketing Integrated Marketing

Motion in Marketing: How to Make the Most of Motion Graphics

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content marketing strategy

The world looks a lot different today than it did at the start of 2020, and the content landscape is no exception. Now more than ever, we need to be nimble when planning our content strategy. Keeping costs low, while still finding innovative ways to connect to buyers on an emotional level is a huge part of that strategy. As we head into the second half of the year, marketers are increasingly focused on building emotionally driven narratives.

In both short and long form content, motion graphics are a proven way to drive engagement and connect with audiences, all while preserving our bottom line. 54% of consumers want to see more video content from the brands or businesses they support, and meeting that demand requires creative thinking. In the following video, I outline some exciting stats on the key benefits and diverse applications for motion graphics in your next campaign!

Want to learn more about how visuals and creative design can bring your content to life? Check out our infographic “The Art Behind Marketing: Bringing Visual Campaigns to Life.”

visual content marketing

An image of PAN's Brand Experience Report on the Potentials and pitfalls of AI for marketers

In our annual Brand Experience Report, we asked marketers and customers how they are using and experiencing AI to better understand how the technology is changing that relationship.