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The start of a new fiscal year is a good time for us as many execs are in new roles and want an opportunity to practice their talk track before media meetings at key annual events.
To help the executives deliver crisp and concise messages to the media audience – they are very successful salespeople and the media training helps them shift their messaging slightly to resonate with a media audience.
Very positively – they welcome an opportunity to improve their media skills.
Yes, regardless of the executive’s skill level – there is always an element of suspense that comes with being in front of a “hot mic” – and as they move up the ladder in terms of responsibility, the caliber of the media they are engaging with increase as well.
The mock interviews were the most valuable part of the training – both to practice new techniques and to get comfortable with the process. Also, execs of all levels appreciate the list of “gotchas” we shared and the topics to avoid.