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Maximizing Your Visibility: The PAN Communications HIMSS18 Media Guide

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Author: Matthew Briggs, Senior Vice President, Healthcare at PAN Communications, headshot
Matthew BriggsSenior Vice President, Healthcare

HIMSS18 (March 5-9) bills itself as where the world connects for health, bringing together the leading health information and technology brands that are embracing the power of change to transform care delivery as we know it. #HIMSSanity is the real deal, and it will soon be in full effect at the Venetian-Palazzo Sands Expo Center in Las Vegas.

Competition is fierce for the spotlight. Are you ready?

Being seen and heard by target audiences takes proper strategy and execution, including reaching key media, knowing how to jump on the hot trends and looking at your inbound/outbound strategy as an integrated force to break through the clutter.

In the spirit of helping HIT brands network into the HIMSS media cycle and become a valued resource to reporters, today we present the PAN Communications HIMSS18 Media Guide. It’s chock full of helpful resources to get your brand in front of the right decision makers via high-value media, understand what reporters are looking for from you and how to engage them, leverage top trends, and get an insider look at the best places to meet up with media off the show floor.

PAN offers a full suite of strategic communications services for its healthcare clients, including trade show support. Reach us at and we look forward to seeing you in Vegas!

For an even more comprehensive look at how to take your existing healthcare marketing and PR investments to the next level, check out our latest eBook, Keeping Pace with Digital Transformation Through Integrated Marketing & PR.

An image of PAN's Brand Experience Report on the Potentials and pitfalls of AI for marketers

In our annual Brand Experience Report, we asked marketers and customers how they are using and experiencing AI to better understand how the technology is changing that relationship.