HIMSS18 (March 5-9) bills itself as where the world connects for health, bringing together the leading health information and technology brands that are embracing the power of change to transform care delivery as we know it. #HIMSSanity is the real deal, and it will soon be in full effect at the Venetian-Palazzo Sands Expo Center in Las Vegas.
Competition is fierce for the spotlight. Are you ready?
Being seen and heard by target audiences takes proper strategy and execution, including reaching key media, knowing how to jump on the hot trends and looking at your inbound/outbound strategy as an integrated force to break through the clutter.
In the spirit of helping HIT brands network into the HIMSS media cycle and become a valued resource to reporters, today we present the PAN Communications HIMSS18 Media Guide. It’s chock full of helpful resources to get your brand in front of the right decision makers via high-value media, understand what reporters are looking for from you and how to engage them, leverage top trends, and get an insider look at the best places to meet up with media off the show floor.
For an even more comprehensive look at how to take your existing healthcare marketing and PR investments to the next level, check out our latest eBook, Keeping Pace with Digital Transformation Through Integrated Marketing & PR.