Good brand storytelling requires buy-in from all of your key stakeholders, including your employees.

However, employee advocacy isn’t going to happen overnight. It calls for continued engagement and support so that your employees feel valued and empowered to tell the brand story.

For that reason, employee engagement must stretch beyond the marketing department and into the hands of your HR team. Together, these two functions can cultivate an advocacy program that fuels both your recruitment and sales efforts.

Let’s break it down:

Even more ways to perfect your brand story: