Climate conscious technology brands across the spectrum face a complicated task. They must tell their unique stories in ways that connect with various audiences, that are both receptive and ready to engage, all while navigating an uphill business landscape — and still make time to push their important work forward.
The most basic fact of climate change is the one that inspires people to get involved: it affects all of us. That same fact is also the reason so many people struggle to take action. It’s difficult to overstate how big a challenge mitigating climate change is, and with so many factors at play, it’s hard to know where to begin.
But learning more about what people think is always a good place to start. So, ahead of Earth Day 2023, we asked.