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4 Factors Impacting Climate Action

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Climate conscious technology brands across the spectrum face a complicated task. They must tell their unique stories in ways that connect with various audiences, that are both receptive and ready to engage, all while navigating an uphill business landscape and still make time to push their important work forward 

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The most basic fact of climate change is the one that inspires people to get involved: it affects all of us. That same fact is also the reason so many people struggle to take action. It’s difficult to overstate how big a challenge mitigating climate change is, and with so many factors at play, it’s hard to know where to begin.

But learning more about what people think is always a good place to start. So, ahead of Earth Day 2023, we asked.

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An image of PAN's Brand Experience Report on the Potentials and pitfalls of AI for marketers

In our annual Brand Experience Report, we asked marketers and customers how they are using and experiencing AI to better understand how the technology is changing that relationship.