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30 Years of Transformation: Empowering Change and Realizing What’s Next

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Author: Mark Nardone, Chief Marketing Officer at PAN Communications, headshot
Mark NardoneChief Marketing Officer
30 years of transformation: pan announces brand refresh

It’s not about standing still and becoming safe. If anybody wants to keep creating, they have to be about change.

Miles Davis

For three decades, PAN has had a front-row seat to the marketing and PR revolution. We’ve witnessed the rise of disruptive technologies, the shift in customer behavior, the unforgettable power of data and the constant evolution of our industry. Throughout it all, we’ve embraced change, adapting our skills and fine-tuning our services to stay ahead of the curve. This commitment to transformation forms the core of who we are, and it’s now reflected in our bold new brand identity and website.

Human Touch: The Heart of Powerful Marketing and PR 

The marketing and PR landscape might be ever-changing, but one constant remains: the power of human connection. Effective marketing and PR build bridges between brands and audiences, fostering trust and emotional experiences. We believe this connection thrives through strategic storytelling, data-driven insights, and the diverse perspectives our team brings to the table. That’s where the moment between all things data and human connectivity creates magic. Because when all is said and done, we are reputation builders at heart, and our new positioning helps deliver on that promise — brand to demand forged from PR brings it full circle like no other time in our firm’s history.

Our New Brand: A Statement of Passion, Progress, and Possibilities 

Our previous brand served us well, but it was time for an evolution to more authentically showcase our current spirit and future trajectory. Our new brand is a vibrant expression of the passion, energy, and innovation at the essence of PAN today and moving forward. It’s a statement: we’re not just keeping pace; we’re pushing boundaries, challenging conventions and creating moments that stick. Our new brand perfectly captures the personality and spirit of the people who have shaped the modern integrated marketing and PR agency we have become and will continue to be. This isn’t just a cosmetic update — it’s a powerful movement.

When we reflected on where PAN has been and where we want to go, we realized that agility and reinvention are essential to our continued success. Client needs shift, new channels and technologies emerge, and we must constantly adapt our way of thinking to keep ahead of driving demands. We want to be “that partner” that clients rely on the most to help their brands reach new levels, while ensuring we remain agile enough to capture moments in the market that impact revenue and influence “the buy.”

That’s the impetus behind our integrated service model, fusing disciplines like PR and social media, content marketing, lead and demand generation, and more. We understood more than a decade ago that siloed communications were increasingly ineffective in this multi-channel, always-on world. As a brand-to-demand agency forged in PR, we knew we would unlock new levels of impact for our clients by combining strategic storytelling with data-driven channel execution through a full-funnel lens. 

Beyond the Logo: Dedicated to Being the Best at Connecting Brand to Demand 

Our new brand signifies more than just a visual identity. It’s a commitment to ensuring we are always forward-thinking and pushing the limits of today’s modern marketing and communications approach. It showcases our ability to connect brands with their audiences wherever they are through seamless, insight-powered content and campaigns.

We’ve been on this transformative journey for nearly 30 years, continually investing in new skillsets, services, and offerings based on client needs and market dynamics. Make no mistake — we are not simply a PR firm trying out new capabilities. We are a full-service integrated marketing and PR partner relentlessly steadfast at driving results.

A Promise for the Future: Keeping You Ahead of the Game

Our new brand is also a commitment to continuous improvement. It’s a promise to our peers in the industry, our clients, and most importantly, our employees: we’ll keep evolving our skillsets and strategies to meet you where it matters. We’ll leverage the latest technologies and trends, but always with a human-centric approach, prioritizing meaningful connections through stories that spark interest, create excitement, and deliver measurable results.

Any agency can stand on the shoulders of giants and beat its proverbial chest in triumph, but we don’t. We seek to raise the collective standard, not for ourselves but for our clients and our industry, giving credit where credit is due to industry trailblazers and our innovative clients who inspire us to push the envelope strategically and creatively.

Are You Ready to Realize the Possibilities?

In a world obsessed with the “next big thing,” we remain real, authentic, and driven. This iteration of our brand maintains yet reenergizes that fidelity and formally ushers in PAN’s next era. We are empowering our clients to create captivating work that moves audiences. We’re arming our teams with cutting-edge technologies to help them do better, be better. We are realizing the integrated campaigns of the future.

“To improve is to change; to be perfect is to change often.”

Winston Churchill 

The new PAN is here, completely reimagined yet still grounded in the art of storytelling that has defined us for decades. We can’t wait to show you what we’ll accomplish next as we continue to keep people at the heart of the data, embrace change and shape the future of brand awareness and demand generation to ignite growth for our B2B technology and healthcare clients.

In a time when speed so often takes precedence, let’s slow down and savor the moment. When we celebrate the dawn of something new, it’s important to recognize all the great people who made it a reality. Without them, achieving what’s possible would not be possible. 

If you’re ready to realize the possibilities with PAN, let’s talk.

An image of PAN's Brand Experience Report on the Potentials and pitfalls of AI for marketers

In our annual Brand Experience Report, we asked marketers and customers how they are using and experiencing AI to better understand how the technology is changing that relationship.