Radial: Hijacking the Retail Disruption Story
Insert Radial into conversations on retail disruption alongside Amazon by commenting on the eComm giant’s news and positioning Radial as an expert in retail execution and customer experience.
PAN worked to identify journalists that cover Amazon’s market moves, including earnings, acquisitions, Prime Day and more. By offering rapid response commentary, Radial has been included alongside Amazon, commenting on changing consumer expectations, best practices for success and implications for the overall market, ultimately spreading its value proposition to a ripe audience of brands and retailers.
The PAN team has been successful in growing brand awareness for Radial among key journalists and prospects. Radial has been mentioned in 238 articles and experienced an 81 percent increase in SOV in key eCommerce conversations between June and December.
PAN quickly raised our profile in the national and industry press by positioning us alongside Amazon on top news and issues impacting our clients. Additionally, the PAN team supported our national effort to hire over 27,000 employees during the most competitive seasonal jobs climate we’ve seen to date. Our work together could not have come at a more critical time, leading into the peak holiday season and our recent acquisition by bpost.
– Stefan Weitz, Executive Vice President, Technology Services, Radial
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