pieces of coverage
impressions generated
Increase in job apps
Solution
Strong strategy and dynamic visuals
PAN leveraged both organic and paid social media strategies to drive job applications for Radial, targeting key hiring locations on Facebook with dynamic ads.
Dynamic and authentic visual assets drove results. Personalized ad copy in each market, including site-specific benefit and wage information, resonated with potential candidates.
PAN created employee testimonial videos resulting in 874,000 video plays on social from potential applicants.
Public relations efforts resulted in high-profile coverage in The Wall Street Journal, Associated Press, TIME Money, and MarketWatch. Interviews with Radial executives made them part of the larger story of companies struggling to fill seasonal employment needs, citing increases in wages, bonuses, and investment in technology.
result
Social media impact
Paid social campaigns were largely responsible for the majority of seasonal hiring web traffic and applications submitted through Radial’s website during peak season.
Sixty-seven percent of all online applications completed were driven by paid social media, besting all other internal marketing channels combined. Radial experienced a 690% increase in year over year applications on social media, credited to the new micro-targeting techniques and landing pages PAN recommended. Additionally, Radial received 233 pieces of coverage, 6 broadcast segments, and reached 5,413,858,340 unique monthly viewers.
In working with PAN for the past three years, we found a true partner who understands our business needs from top to bottom.
Sherrie Centrella, Corporate Communications at Radial
