Success Story life sciences, pharma & Biotech

Leveraging a financial milestone to drive high-impact coverage

Client

Unlearn.AI

Project & Deliverables

Strategy & Planning, PR & Awareness

Introduction

Breaking through the AI clutter

Only a few short weeks after beginning to work together, Unlearn, an AI company creating digital twins of clinical trial participants that enable smaller, faster studies, announced a Series C funding round. Despite the tight timeline, the Unlearn and PAN teams immediately synced to ensure that this important milestone could be capitalized on in order to tell a bigger story about the company’s vision and differentiated approach to helping bring new treatments to patients sooner.

SOLUTION

Telling a bigger story

Announcing Unlearn’s Series C round only a few weeks after kicking off the program, the Unlearn and PAN teams immediately synced to ensure the announcement went off without a hitch. They worked together to develop focused messaging around the funding, using it as an opportunity to tell the bigger story of how Unlearn is advancing AI to eliminate trial and error in medicine with its novel digital twins.

39

pieces of overall coverage

Result

Reaching core audiences

The round secured high-impact, quality coverage that highlighted how Unlearn’s unique AI model can speed up clinical research. The team secured 39 total pieces of coverage across pharmaceutical audiences, including in top tier publications such as Axios, Bloomberg, and the Wall Street Journal. In addition, coverage appeared in core trades such as Fierce Biotech, Clinical Trials Arena, Modern Healthcare, as well as local publications.

8

pieces of business press coverage

The chance to tell an impactful funding story is a personal favorite, especially for a company that is truly making a difference in an industry that needs it. Unlearn is changing the way clinical research is done – a facet of healthcare that is historically behind the times.”

Alyssa Horowitz, Senior Account Supervisor at PAN
Alyssa Horowitz, Senior Account Supervisor at PAN

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