Laura West-Wilson

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Based in London, Laura has over a decade of experience helping B2B and B2C tech brands make their mark in the UK and globally. Her expertise covers fintech, adtech, automotive and deep tech helping clients develop winning communications strategies that set them apart from the competition. She also oversees the PAN Global Network of over 40 agencies around the world, helping clients shape a global message that can be shared locally with regional expertise.

Brand Experience Report 2025

In PAN's most recent Brand Experience Report, we investigate the connection between AI tools and dwindling brand signals. Read on for ways to strengthen your brand – and demand.