Laura West-Wilson

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Based in London, Laura has over a decade of experience helping B2B and B2C tech brands make their mark in the UK and globally. Her expertise covers fintech, adtech, automotive and deep tech helping clients develop winning communications strategies that set them apart from the competition. She also oversees the PAN Global Network of over 40 agencies around the world, helping clients shape a global message that can be shared locally with regional expertise.

An image of PAN's Brand Experience Report on the Potentials and pitfalls of AI for marketers

In our annual Brand Experience Report, we asked marketers and customers how they are using and experiencing AI to better understand how the technology is changing that relationship.