Ariel Novak

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Ariel (Burch) Novak has a 13-year tenure at PAN, during which she has worked with B2B technology brands, with a passion for cybersecurity, including Booz Allen Hamilton, HPE, Citrix, Thales and Vercara.

Ariel began her career as a reporter, receiving an award from the New England Press Association. Her passion for compelling storytelling is evident in her award-winning campaigns helping clients build strong narratives.

Ariel is based in Maine and graduated from Bates College. She’s an avid reader and enjoys cultivating PAN’s annual Summer Reading List – she’s always open to book recommendations (whether a novel or a picture book to read with her two young children)!

Brand Experience Report 2025

In PAN's most recent Brand Experience Report, we investigate the connection between AI tools and dwindling brand signals. Read on for ways to strengthen your brand – and demand.