Ariel Novak

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Ariel (Burch) Novak has a 13-year tenure at PAN, during which she has worked with B2B technology brands, with a passion for cybersecurity, including Booz Allen Hamilton, HPE, Citrix, Thales and Vercara.

Ariel began her career as a reporter, receiving an award from the New England Press Association. Her passion for compelling storytelling is evident in her award-winning campaigns helping clients build strong narratives.

Ariel is based in Maine and graduated from Bates College. She’s an avid reader and enjoys cultivating PAN’s annual Summer Reading List – she’s always open to book recommendations (whether a novel or a picture book to read with her two young children)!

An image of PAN's Brand Experience Report on the Potentials and pitfalls of AI for marketers

In our annual Brand Experience Report, we asked marketers and customers how they are using and experiencing AI to better understand how the technology is changing that relationship.