Ariel (Burch) Novak has more than 14 years of agency experience, including a twelve-year tenure at PAN, during which she has worked with B2B technology brands ranging from stealth startups to publicly traded companies in industries including cybersecurity, martech and data analytics. Client experience includes HPE, Citrix and MediaMath.

Ariel began her career as a reporter for Boston-area newspapers, where her work was recognized with an award from the New England Press Association. Her passion for content writing and compelling storytelling is evident in her award-winning campaigns helping clients to build strong narratives and increase brand visibility.

Ariel graduated with a B.A. in History from Bates College, with a minor in Spanish, and remains active in the alumni community. Ariel is an avid reader and enjoys cultivating PAN’s annual Summer Reading List – she’s always open to book recommendations (whether contemporary literature, or a picture book to read with her son)!