B2B Public Relations That Makes People Lean In
Every B2B brand has a story. We make sure yours gets told.
PR works best when it creates those moments where interest becomes insight. Where someone sees your headline, reads your point of view, or hears your executive speak and thinks: This brand gets it.
Our public relations services help you earn the credibility that makes those moments possible. We build narratives that pull the right people in and support the decisions happening deeper in the funnel. Sharp storytelling that cuts through the noise. Creativity that earns attention. A voice that sounds like your brand and no one else (or ChatGPT, for that matter).
If you’re looking for a B2B public relations agency fluent in technology and healthcare, PAN brings what matters most: structure, precision, and a story that travels to the places your audience searches, skims, and decides.
RELATED SERVICES
Analyst Relations
Analysts shape how markets think. We make sure they understand who you are, how you solve hard problems, and where you’re headed next. Our relationships span global media outlets, analysts, and influencers across technology, healthcare, cybersecurity, and SaaS.
Executive Thought Leadership
Your leaders are your loudest advocates. Their perspective gives your brand texture and credibility. We turn that expertise into influence. Bylined articles. Keynote moments. LinkedIn visibility. Media commentary. Each plays a part in building a voice that people trust. And when leaders show up with intention, audiences pay attention.
Media Relations
We uncover the insights and emotional triggers that move your audience, from the macroeconomic to the interpersonal. Then, we translate them into stories that resonate everywhere they show up. From mission statements to product messaging, your story stands apart with PAN.
Social Media
Earned coverage is just the beginning. Social is where stories take on a life of their own. It turns a single headline into a conversation that travels across feeds, platforms, and communities. We amplify your narrative through organic and paid channels, shaping content that people actually want to engage with. The result is simple: Your message reaches the audiences who matter most and keeps moving long after the initial moment of press.
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Ready to Upgrade Your Brand’s Home?
Let’s take your digital presence from functional to impossible to ignore. Whether you’re refining your brand, introducing new solutions, or carving out a category, PAN’s web design team brings the vision to life.
“Our team is hyper focused on how the industry is changing, and how reporters and outlets are changing based on news cycles, because it impacts how we tell our stories and our brands stories.”
Ashley Waters, Vice President, Media Relations at PAN
The Role of PR Has Evolved. So Have We.
The PR of three years ago won’t do the job today. Search patterns have changed. AI keeps surfacing new summaries. Social feeds continue to reorder what gets seen and when.
That’s why PAN operates as a digital public relations agency — one built for search, social, media, AI, and every intersection in between. We bring earned storytelling together with content, analytics, and integrated marketing to make sure your narrative shows up where decisions begin.
We meet audiences wherever they discover you, from the front page of Fast Company to the front line of AI search results. The strategies and channels may change, but our job remains the same: Make you impossible to ignore.
Why Leading B2B Brands Choose PAN
PAN has spent more than 30 years helping technology and healthcare brands build influence and trust. We do this through:
- Integrated communications that bridge PR, marketing, demand gen, and more.
- Dedicated data and analytics to quantify visibility and performance.
- Category expertise in SaaS, cybersecurity, fintech, health tech, and beyond.
Our approach is rooted in partnership. We work as an extension of your team — responsive, creative, and relentlessly focused on outcomes.
Frequently Asked Questions
A public relations agency helps B2B companies earn trust. It shapes how people understand your story and why it matters. PR builds credibility through media, analysts, and thought leadership, then carries that credibility into the moments when buyers compare options. At PAN, we focus on visibility, clarity, and the kind of storytelling that moves your audience toward action.
Public relations is rooted in trust. Marketing is rooted in promotion. Both are valuable, but they serve different purposes. PR builds belief through earned credibility, while marketing amplifies that belief across owned and paid channels. When the two work together, awareness turns into understanding and understanding turns into demand. That’s the model we build inside every PR program at PAN.
B2B public relations requires a specific skill set and a deep understanding of technical markets. Agencies bring a wider range of experience, faster pattern recognition, and a constant pulse on media and industry shifts. At PAN, our teams have spent decades translating complex solutions into stories that resonate with reporters, analysts, and decision-makers. It’s hard to recreate that breadth in-house.
PAN is built for the way people discover brands today. We blend traditional media expertise with analytics, content, and social to create stories that travel. Some stories build visibility. Others build trust. The best ones do both. We help you find that balance and bring it to life across every channel your audience uses.
We measure more than coverage. We look at visibility, sentiment, search behavior, and signals that show your story is gaining traction. Our reports highlight what’s working, where your brand is earning attention, and how PR is influencing engagement across paid, earned, and owned channels. The goal is simple: show you the impact and help you build on it.
We work with B2B brands across technology and healthcare. Cybersecurity. Health tech. SaaS. Fintech. Each industry moves quickly and demands stories that bring clarity to complexity. That’s where our experience shines. We help you speak to the markets that matter most and stand out in the conversations shaping your category.
Analyst Relations strengthens how the market understands your position. Analysts guide buying decisions, shape categories, and influence long-term perception. When they understand your value, your message carries farther. PAN helps you connect with these voices, prepare for key evaluations, and show up with clarity and confidence.
Media Relations is a core part of PR, but not the whole of it. Media Relations focuses on building relationships with journalists and securing coverage that introduces your story to the world. PR expands that work by shaping narrative, guiding reputation, and supporting your brand across many channels. Both matter. Both work better together.
Thought leadership gives your brand a human voice. It turns expertise into influence and helps your audience understand not only what you do, but why you do it. Strong executive visibility builds trust, opens doors, and creates a steady rhythm of ideas that people want to follow. We help leaders step into that role with intention and impact.
Social media extends the life of your stories. It takes a single moment of coverage and gives it room to grow. It brings your message into the places where audiences spend time, share ideas, and form opinions. With the right strategy, social becomes a bridge between awareness and conversation. We build that bridge with you.
You’re ready when your story, whether it’s a pending acquisition, new product, or funding round, needs clarity. You’re ready when you want to stand out in a crowded market. You’re ready when awareness becomes essential to growth. PR helps you build that foundation. It creates a steady presence in the channels your buyers trust and prepares your brand for the moments when visibility matters most.
Reach out through our contact page! We’ll take a look at your current visibility, your category, and the opportunities ahead of you. From there, we build a program that strengthens your story and supports the outcomes you care about. It all starts with a conversation.
