Creative Built to Capture Attention — and Keep It
Every brand lives in the moments people spend with it. A headline that sparks a feeling. A motion graphic that stops the scroll. A website flow that anticipates every question and answers it before users have to search. Those experiences are designed — with intention and creativity — to define how your audience sees you.
PAN is a B2B creative agency that applies this “experience design” approach to your brand. Why? So, we can turn moments into momentum.
We blend strategy, storytelling, design, and experience thinking to help brands stand out in crowded markets. Data gives us clarity. Curiosity gives us direction. Creative gives your brand a voice that resonates. The result is work that feels true to who you are and memorable to the people you need to reach.
Whether you’re refreshing your brand, building a campaign, or shaping a new narrative, our B2B creative services are designed to meet audiences where they are — and move them somewhere new.
Bring your story into focus. Partner with PAN.
RELATED SERVICES
Branding
Branding defines how your audience understands and remembers you. PAN shapes that foundation through research, narrative development, and visual identity work that reflects who you are and what you deliver. We study how buyers perceive your category, then build positioning and design elements that fit naturally across your digital presence, sales motions, and campaigns. The outcome is a brand that communicates value clearly and shows up with confidence wherever it’s seen.
Video & Animation
Turn your message into movement. Our team conceptually develops, scripts, produces, and edits videos and animations built around what your audience needs to know — and what you need them to remember. Each piece is crafted with distribution in mind, whether it will live on your website, appear in a campaign, support a product launch, or open an event. We also create additional cuts and companion assets, so the content carries further and performs across channels.
Graphic Design
Design is often your brand’s first impression — and its most persistent cue. PAN builds visual systems and asset libraries that reinforce your narrative and make complex ideas easier to navigate. Our work supports digital programs, campaign needs, presentations, product storytelling, and event environments, giving your teams design clarity and consistency at every turn. The result is a visual presence that feels intentional, cohesive, and unmistakably yours.
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Ready to Get Creative?
Whether you need a brand refresh, a new campaign, a visual identity, or a story that finally sounds like you, PAN’s B2B creative services are built to bring ideas to life — and connect them to business growth.
“We help clients better capture the essence of their brand and their brand story. From narratives to visual identity, we bring your brand to life.”
Nik Barkley, Vice President, Brand Experience at PAN
A Creative Agency Built for the AI Era
AI has shifted how audiences discover, interpret, and evaluate creative. Search results are more visual. Content is summarized and reshaped. Attention moves faster, and expectations rise with it.
In this landscape, creativity has to meet intelligence.
As a B2B creative agency, PAN pairs human insight with AI-informed research to design experiences that feel personal, consistent, and unmistakably human. We analyze performance data, audience behavior, and intent signals to refine creative in real time.
From dynamic visuals that stop the scroll to messaging frameworks that carry across where your audience searches, our approach keeps your creative relevant in every environment. The work looks good; and it performs even better.
Why Leading B2B Brands Choose PAN
We act as an extension of your team, creating experiences that stand out in an increasingly-online buying environment. In concrete terms, this means:
- Integrated expertise across creative, PR, content, and demand
- Experience design that unifies every brand interaction
- AI-aware insights that guide creative decisions and measure impact
- Deep specialization in technology, healthcare, and cybersecurity
- A collaborative partnership defined by curiosity, agility, and transparency
B2B creative is more than glossy designs. The best creative services focus on differentiation and translating brand ethos into brand style. PAN’s creative marketing helps B2B technology and healthcare players turn this strategy into emotional connection.
Frequently Asked Questions
A B2B creative agency helps brands clarify their story, build their identity, and deliver creative experiences that resonate across every channel. At PAN, our creative services span branding, design, video, and experience design — all built to help your audience understand who you are and why you matter.
Our work is rooted in experience design, the strategy behind every moment a person spends with your brand. We blend logic and curiosity to understand how your audience thinks, what they need, and how each interaction should feel. From your visual identity to your campaign assets, everything is designed to be positive, consistent, and relevant.
Experience design begins with clarity. We study your audience, your market, and the emotions your brand should evoke. Then we design creative that feels cohesive across every touchpoint — web, social, campaigns, events, sales enablement, and more. It’s not just about visuals. It’s about the feeling those visuals create and how that feeling carries through the entire journey.
Data shapes the decisions behind the design. We analyze market trends, audience behavior, brand perception, and performance signals to guide concepting and refine creative over time. This data-first mindset fuels the logic behind our curiosity — helping us push into new ideas grounded in what your audience responds to.
B2B audiences don’t move linearly. They switch tabs, skim content, join calls, browse social, and compare vendors in minutes. Experience design ensures the brand they meet at each moment feels like the same one — clear, credible, and intentional. It builds trust long before a sales conversation begins.
Creative becomes even stronger when integrated. As a brand-to-demand agency, we collaborate across PR, content marketing, social, demand generation, and AI optimization to ensure every asset pulls through your broader strategy. The result is creative that looks aligned, performs well, and supports every stage of your funnel.
We use AI to extend our capabilities — never to replace your brand’s voice or originality. AI helps us identify patterns, analyze performance, explore variations, and pressure-test ideas. But the ideas themselves come from people. Your creative assets are always human-made, human-edited, and human-approved.
Most B2B brands need a blend of brand identity, visual design, messaging, video storytelling, social creative, campaign assets, and interactive content. Increasingly, they also need experience design that ties everything together. PAN builds these foundations, then scales them across channels so your brand feels cohesive wherever it’s found.
We partner with B2B technology, healthcare, cybersecurity, cloud, AI/ML, and enterprise services brands. These industries require clarity, precision, and credibility — and our creative team understands how to translate complex solutions into work that feels accessible, modern, and compelling.
We track engagement, performance, visibility, conversion, and qualitative brand perception. Every asset — from a video to a landing page visual — should contribute to a stronger, more consistent brand experience. Our reporting connects creative decisions to business outcomes.
Timeline depends on scope. Brand identity projects typically range from several weeks to a few months, while campaign creative or design packages can move more quickly. We define timelines at the start and work transparently throughout.
Reach out through our contact page. We’ll schedule a conversation to understand your goals, assess your current brand experience, and outline creative solutions designed to move your business forward.
