…download a research report only to get aggressively chased by a sales rep within five minutes? Or read a thoughtful blog about IT strategy, only to get retargeted with a…
…& Thought Leadership: PAN secured high-profile media placements and broadcast segments in top-tier media for Citrix executives. These appearances reinforced Citrix’s authority in remote work and digital transformation. Original Research:…
…to understand where the company’s experts could offer expertise in a crowded media landscape of ever-changing topics. Thought Leadership PAN garnered interest from top-tier and trade media, and when the…
…of employee recognition. To do so, the brand must engage a variety of HR and business stakeholders through bold research and thought leadership to stand out in a competitive and…
Since we rolled out PAN’s new brand identity last week, I thought it might be fun to address a little mystery – what does PAN stand for? Over the years…
Solution Recognizing a lack of data in the Home Service category, PAN proposed a data-driven thought leadership approach. The team identified the skilled labor gap as a critical issue and…
…seamless client experience and media outreach plan to increase overall brand awareness, elevate thought leaders, and promote product news in both markets. We ramped up a rapid response engine to…