Establishing agentic AI leadership through high-impact global media
Success Story B2B Tech

Establishing agentic AI leadership through high-impact global media

Program & Deliverables

Public Relations, Strategy & Planning

Introduction

Algolia powers over 1.75 trillion searches per year for more than 18,000 businesses, a long-established leader in search and discovery. But the rise of LLMs reshuffled the market, and the company saw a clear opening: evolve from search into an AI retrieval platform at the center of agentic AI. Over 120 days, Algolia and PAN set out to own that conversation in the U.S. and U.K., breaking into a media cycle dominated by a handful of tech giants.

28
PIECES OF COVERAGE IN 120 DAYS
5
TOP-TIER OUTLET PLACEMENTS
395M
POTENTIAL REACH (TOTAL UVM)

Solution

PAN pursued broad AI agent positioning while zeroing in on retail grocery as a core vertical. The entry point was Forbes‘ Peter Cohan, a reporter whose coverage rarely strays from public company performance. Gartner’s Magic Quadrant for Search & Product Discovery provided the credibility hook, and through targeted outreach and spokesperson prep, PAN landed an interview between Peter and CEO Bernadette Nixon.

The resulting article put Algolia ahead of Google in agentic AI for search and product discovery, language strong enough that Algolia’s sales team pulled quotes directly for prospect conversations. To support the upcoming Intelligent Grocery Solution launch, PAN commissioned surveys of 1,000 shoppers each in the U.S. and U.K., grounding the story in real consumer behavior. 

result

A Techstrong.tv podcast with CPO Bharat Guruprakash added tech industry credibility to the Forbes momentum. Nixon then appeared on BBC’s Talking Business, followed by inclusion in a Fast Company piece alongside Visa. In between, placements landed in the Financial Times, Irish Times, Total Retail, and Forbes again, the grocery survey drove dedicated coverage in Retail Rewired, Internet Retailing, and The Packer.

Across 120 days and two geographies, the campaign put Algolia in the same conversation as Google and Visa, and in one case, beating the former outright.