Solution
PAN pursued broad AI agent positioning while zeroing in on retail grocery as a core vertical. The entry point was Forbes‘ Peter Cohan, a reporter whose coverage rarely strays from public company performance. Gartner’s Magic Quadrant for Search & Product Discovery provided the credibility hook, and through targeted outreach and spokesperson prep, PAN landed an interview between Peter and CEO Bernadette Nixon.
The resulting article put Algolia ahead of Google in agentic AI for search and product discovery, language strong enough that Algolia’s sales team pulled quotes directly for prospect conversations. To support the upcoming Intelligent Grocery Solution launch, PAN commissioned surveys of 1,000 shoppers each in the U.S. and U.K., grounding the story in real consumer behavior.
result
A Techstrong.tv podcast with CPO Bharat Guruprakash added tech industry credibility to the Forbes momentum. Nixon then appeared on BBC’s Talking Business, followed by inclusion in a Fast Company piece alongside Visa. In between, placements landed in the Financial Times, Irish Times, Total Retail, and Forbes again, the grocery survey drove dedicated coverage in Retail Rewired, Internet Retailing, and The Packer.
Across 120 days and two geographies, the campaign put Algolia in the same conversation as Google and Visa, and in one case, beating the former outright.