Generative AI Search Engine Optimization Explained 

thought leadership first and then build consensus. This means crafting and publishing content designed to differentiate your brand and shape your audience’s perception while leaning into:  Real-world experience: Leverage what…

PANpov: Embracing Challenges, Celebrating Growth

…of president in Public Relations Students Society of America (PRSSA) was a significant milestone. This position demanded leadership, vision, and unwavering commitment. It taught me the importance of decision-making, strategic…

Data-Driven Storytelling: Highlighting Impact Over Output

…to media relations  Accelerating scientific innovation through effective multi-channel strategies  Driving growth through a transformative alliance spanning paid, earned & owned channels  Harnessing timely consumer insights to drive thought leadership …

PAN’s AI Governance & Ethics

…landing across platforms and audiences. Executive-level summaries and trend reports are developed more efficiently using ChatGPT Enterprise, improving turnaround time while maintaining clarity and rigor. Operational Efficiency AI reduces manual…

Brand Experience Report 2025

In PAN's most recent Brand Experience Report, we investigate the connection between AI tools and dwindling brand signals. Read on for ways to strengthen your brand – and demand.