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Leveraging Data Strategically: A Q&A with Lauren Hill, PAN VP, Head of Data & Analytics

…Q. In your opinion, why is data and measurement so important for a proper integrated marketing and PR strategy?  A. The RIGHT Data empowers brands to unlock transformative growth and…

PAN Communications’ 2020 CMO Predictions Campaign Reveals Data Analysis and Content Overload as Key Marketing Challenges

PAN Communications Partners with Heinz Marketing for the Agency’s 6th Annual Content Fitness Report

PAN Communications Simplifies Content Marketing with New Three-Tiered Program

New Research Highlights Challenges CMOs Face with Today’s Pace of Content Marketing

PAN Communications Brings Integrated Marketing Services to Life with Inbound Content Program for Managed Service Provider TriCore Solutions

How to Budget for Your Content Marketing in 2020

4 Content Marketing Themes Keeping Marketers Up At Night

The State of B2B Content Marketing: What’s Working, What’s Failing & What’s Next

How B2B Tech Brands Can Tap into Content Marketing