Resources
Resources Add to your intelligence arsenal with PAN reports, videos, and more. Lost Signals: The State of Brand Visibility in a Zero-Click World What Marketers Must Do to Strengthen Brand…
Infios Expands Partnership with PAN to Drive Global Awareness
BOSTON, MA / BUSINESS WIRE / June 24, 2025 / PAN, a global integrated data-driven marketing and PR firm for B2B tech and healthcare brands, today shared details of the…
The True Meaning of PAN
…nature of the word “pan.” This rebrand isn’t just about a new website or color scheme; it’s about aligning our identity with what we’ve become. This new branding reflects where…
Life Sciences, Research, & BioTech
…strategy to help brands lead with clarity. We support clinical trial recruitment, AI-powered targeting, and pre-commercial positioning through data-driven PR and full-funnel marketing. Our campaigns are grounded in strategic storytelling…
PAN Appoints Azizza Brinson as Vice President of Media Relations and Head of Diversity, Equity and Inclusion (DEI)
…integrated, data-driven marketing and PR firm for B2B technology and healthcare brands, today announced Azizza Brinson has joined the agency as Vice President of Media Relations and Head of DEI….
Cybersecurity Perspective: The Convergence of the CISO and CMO
…brand trust – artificial intelligence (AI): Read Across the Divide: The Pitfalls and Potential of Building a Partnership with AI, the latest installment of the PAN Brand Experience Report series…
Patient Experience
…fast-evolving landscape, with new players constantly emerging, specialty patient care brands need to stand out by clearly articulating their vision and unique value. PAN is here to help brands tell…
B2B Healthcare
…from diagnostics to patient communications. For leading healthcare brands, it’s not only about staying visible but also staying relevant. PAN is the global B2B agency partner healthcare brands trust to…
Selling AI Products and Services: The Ultimate Guide
…rebrand: low brand awareness. Along came the “Moments that Matter” campaign, which showcased Vercara’s ability to protect real people during times that matter most in their lives. To build brand…
Where Cyber Brands Go to Grow: PAN’s Legacy in Cybersecurity
…30 years, we’ve helped cybersecurity brands turn complexity into clarity – and momentum. We’ve supported more than 75 companies through major inflection points by combining deep industry fluency with brand-to-demand…
Brand Experience Report 2025In PAN's most recent Brand Experience Report, we investigate the connection between AI tools and dwindling brand signals. Read on for ways to strengthen your brand – and demand.