HR Tech
…fast-paced market. View Success Story Meet Our Experts Building a brand through workforce science HR tech PAN has been instrumental to our brand growth over the past year. The…
How to Create a B2B Influencer Program That Delivers ROI
…around key influencer engagements? Brand Lift – Are perceptions, awareness or favorability for your brand seeing a change? Lead Attribution – How many leads are coming from influencer-sponsored posts? Having…
Breaking Through the Noise with Timely Cybersecurity Storytelling
…in today’s digital-first world, the election landscape looks completely different than it did even 10 years ago. This provides an excellent moment for storytelling on new and emerging risks. Brands…
VTEX Selects PAN as Agency of Record
…awareness in North America. “Our decision to partner with PAN grew out of a shared vision for innovative, data-driven storytelling that brings our brand’s mission to life,” said Daniela Jurado,…
AI, Martech & CX
…brand? Challenge accepted. PAN has been working with the martech industry for close to three decades and has a proven track record of helping challenger brands gain greater share of…
Demonstrating brand values and increasing brand awareness with meaningful action
2 Billion Readership 5 key media interviews 11 syndicated articles Solution An unprecedented situation PAN developed a specific PR program which included journalists working within Ukraine, battling power-cuts and shelling…
Establishing relationships and influencers to raise brand awareness
…awareness of the brand and its solutions. It has been wonderful to elevate the client’s brand through influencer relations and gain visibility for the benefits of their solutions within key…
What Retail Tech Trends Will Rule the NRF Show Floor in 2025?
…it difficult for retailers, technology partners and even consumers to keep pace. Consumer expectations are evolving as they demand more – more personalization, more transparency, more alignment with brand values,…
Public Relations & Awareness
…Help Executives Hit a Brand Storytelling Home Run Read More Blog Integrated Marketing Voice of the Customer Strategy: A 6-Step Approach for Driving Awareness and Brand Equity Read More The…
Non-Traditional Media Is Booming: Are You Speaking Where Your Audience Is Listening?
…Your Narrative & Reach the Right Audience In this evolving landscape, content marketing is no longer just a complementary strategy—it’s the foundation of modern brand storytelling. Earned media alone isn’t…
In our annual Brand Experience Report, we asked marketers and customers how they are using and experiencing AI to better understand how the technology is changing that relationship.