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…Media sponsorships with industry-leading publications generated 631 leads and contributed to 73 conversions on the brand site. Increased Brand Awareness and Engagement In just one quarter, the company witnessed a…
…brand and demand: 1. Branded search visibility Branded search visibility represents the clickthrough rate of branded terms in organic search. Since 55% of consumers prefer to get pre-purchase info from…
…also challenges with having to manage this influx of new channels and influencers. How are brands keeping up and managing the influx of channels, while still maintaining a consistent brand…
…fast-paced market. View Success Story Meet Our Experts Building a brand through workforce science HR tech PAN has been instrumental to our brand growth over the past year. The…
…around key influencer engagements? Brand Lift – Are perceptions, awareness or favorability for your brand seeing a change? Lead Attribution – How many leads are coming from influencer-sponsored posts? Having…
…highlight reviews. Position your brand through detailed comparison pages, case studies, and use-case-driven content that reinforces expertise. Bottom of Funnel (BOFU) These are high-intent queries involving branded terms, product names,…
…in today’s digital-first world, the election landscape looks completely different than it did even 10 years ago. This provides an excellent moment for storytelling on new and emerging risks. Brands…
…awareness in North America. “Our decision to partner with PAN grew out of a shared vision for innovative, data-driven storytelling that brings our brand’s mission to life,” said Daniela Jurado,…
…brand? Challenge accepted. PAN has been working with the martech industry for close to three decades and has a proven track record of helping challenger brands gain greater share of…
2 Billion Readership 5 key media interviews 11 syndicated articles Solution An unprecedented situation PAN developed a specific PR program which included journalists working within Ukraine, battling power-cuts and shelling…
Brand Experience Report 2025In PAN's most recent Brand Experience Report, we investigate the connection between AI tools and dwindling brand signals. Read on for ways to strengthen your brand – and demand.