Your IPO Preparation Guide: 10 Tips for Pre-IPO Brands
If you’re here, chances are you already know that an initial public offering, or IPO, is a monumental step in a brand’s lifecycle. What you may have questions about, though,…
30 Years of Transformation: Empowering Change and Realizing What’s Next
…clients by combining strategic storytelling with data-driven channel execution through a full-funnel lens. Beyond the Logo: Dedicated to Being the Best at Connecting Brand to Demand Our new brand signifies…
How to Get Listed in AI Platform Responses: A 3-Step Approach
…that empowers possibilities for leading business-to-business (B2B) technology and healthcare companies worldwide through its strategic brand-to-demand approach. PAN’s data-informed services include media and influencer relations, crisis communications, content marketing, branding…
Demand & Lead Generation
Demand & Lead Generation Cultivating long-term brand affinity while accelerating near-term audience action in one seamless motion. The demand generation agency connecting brands to growth PAN’s tailored strategies for demand…
Services
Services Forged from PR, PAN is the brand-to-demand agency that empowers possibility. The science of data. The art of storytelling. At PAN, we believe it all starts with the story….
Driving growth through a transformative alliance spanning paid, earned & owned channels
…Media sponsorships with industry-leading publications generated 631 leads and contributed to 73 conversions on the brand site. Increased Brand Awareness and Engagement In just one quarter, the company witnessed a…
PR Metrics That Matter: How PR and Marketing Pros Can Get the Most Out of Measurement
…brand and demand: 1. Branded search visibility Branded search visibility represents the clickthrough rate of branded terms in organic search. Since 55% of consumers prefer to get pre-purchase info from…
What’s New in Retail Technology: A Q&A with Retail TouchPoints’ Adam Blair
…also challenges with having to manage this influx of new channels and influencers. How are brands keeping up and managing the influx of channels, while still maintaining a consistent brand…
HR Tech
…fast-paced market. View Success Story Meet Our Experts Building a brand through workforce science HR tech PAN has been instrumental to our brand growth over the past year. The…
How to Create a B2B Influencer Program That Delivers ROI
…around key influencer engagements? Brand Lift – Are perceptions, awareness or favorability for your brand seeing a change? Lead Attribution – How many leads are coming from influencer-sponsored posts? Having…
Brand Experience Report 2025In PAN's most recent Brand Experience Report, we investigate the connection between AI tools and dwindling brand signals. Read on for ways to strengthen your brand – and demand.