Social listening is a form of business intelligence that helps businesses closely monitor the conversations and sentiment of core audiences across social platforms. It’s a critical tool that can inform real-time decision making. But, how can you effectively track, analyze and respond to online conversations?
As more technology giants announce partnerships with healthcare and pharmaceutical organizations in 2019 and beyond, PR professionals must stay spry. This is in large part because there isn’t a “one-size-fits-all” model for how to tell these stories of convergence. Here’s a deep dive into how healthcare and technology organizations are joining forces as both industries undergo rapid changes.
Before starting to tell even the simplest story you must know your audience and end goal. This post explores three key strategies to telling a successful story — make it human, keep it clear and concise, and listen to criticism.
PR has evolved – it’s no longer just press releases, thought leadership and speaking opportunities at events. It has morphed into an integrated service offering where agencies are now expected to deliver marketing combines with PR which includes social media, content and influencer marketing all cohesively working together.
Content is a core component of any B2B marketing campaign. It’s what helps establish a brand’s voice, informs buyers and keeps them captive along the purchase journey. Discover a few tactics for grabbing the attention of B2B buyers and guiding them through their purchase decision with engaging and informative touchpoints.
J.P. Morgan Healthcare Conference will bring together healthcare and biotech executives, investors, strategics and suitors that want to pony up behind the next big innovation. Keep these three things in mind before heading to the conference this week in San Francisco.
In 2018, PAN’s John Vernon was proud to serve as PRSA-SF’s Chapter President – it was a fun, memorable and an impactful. Discover his highlights and lessons learned from last year.