Stop AI From Rewriting Your Story. Take the Pen.
We know you’re sick of being misrepresented — or ignored — by AI.
So, we created this hub of resources to show you what’s working (and what your audience wants). The studies are real. The feedback is from real humans. And the advice comes from real experts at PAN working alongside your favorite B2B tech and healthcare brands. Intrigued?
Start Exploring ↓
The Disruption
The Visibility Model Is Breaking
Organic traffic is no longer a reliable proxy for brand strength.
At the same time, AI-generated answers are increasingly bypassing brand websites altogether. Zero-click behavior is rising. Buyers are forming perceptions before ever visiting your domain.
If you don’t understand how AI summarizes you — someone else will define your story for you.
38%
of people skipped visiting a website when an AI summary answered their question.
Out of 11,000+ ChatGPT links…
44%
came from PR-influenced sources.
…and see if you qualify for a FREE AI audit!
What is AI actually saying about you?
By analyzing your brand across various LLMs (ChatGPT, Claude, Gemini, etc.) and looking at mention volume, sentiment, and competitive intel, we can pinpoint what’s working…and what could use some help.
Fill out the form below, and one of our experts will be in touch to chat next steps.
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38%
of people mostly, or completely,
trust AI-generated answers.
The Content You Want to Click
We know you want to!
The PIVOT
Credibility Is the Way Forward
AI isn’t foolproof. Sure, a ChatGPT reply is quick, but it doesn’t offer the validation that your buyer needs before kicking off a sales conversation. That’s where your collateral and middle- or bottom-of-funnel content comes in.
Here’s the wrinkle: AI routinely helps buyers narrow vendor lists in the early research stages.
This is where your job has gotten harder. Why? Because before AI, you could primarily focus on making sure people didn’t misinterpret you.
Now, you need to account for AI (and its hallucinations).
Enter credibility.
31%
of ChatGPT citations, from B2B prompts, were hallucinated.
Source: PAN Brand Experience Report (2026)
The Tips You Want to Take
Give ’em a scroll!
62%
of people will be more skeptical when validating information online.
67%
of customers said they would leave or consider leaving a brand if it relied on AI instead of people for content.
So…
now that we’ve talked the talk…
you’re probably wondering if we can walk the walk.
You tell us. ↓
The Proof
The How
From PR to IM, from SEO to AIO, we know what it takes to get you seen — and believed — IRL and in AI.
You know the drill. Give ’em a scroll.
B2B AI Optimization
AI appeal with a human touch
Stay in front of your audience — wherever they happen to be.
Get Noticed by AIB2B Public Relations
After 30 years, we know our stuff
We’re strategic storytellers and PR powerhouses using data intelligence and industry expertise to get results.
See PR PossibilitiesB2B content marketing
Supercharge your story
Share ownable, compelling content that resonates with the right target at the right time.
Make Better ContentB2B Demand Generation
From headlines to bottom lines
Beyond PR, we are a complete digital marketing communications agency, using data to craft a compelling story and drive it home across every touchpoint.
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Original thinkers and masterful doers
Through content, videos, websites, and branding, our creatives turn your vision into real world campaigns.
Captivate Your AudienceB2B Website DESIGN
Backed by data, fueled by experience
Your website is your brand’s home. See how we can help you build, remodel, and maintain it.
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