One of the best parts about being so ingrained in PAN’s healthcare portfolio – aside from my passion for the industry – is collaborating with multiple teams to tell a compelling digital health story. Not only does it foster deeper working relationships across my team members in different offices, but it’s also a strategy that has also proven to be beneficial for clients and media.
Given PAN’s range of healthcare clients, many of my colleagues and I work with industry reporters on a daily basis. Through constant communication across our teams, we form strong relationships by packaging up multiple points of view and ultimately offering the content needed for well-rounded story. This helps our clients gain visibility within important business press and trade publications, and helps our agency build a rapport with journalists, so they know they can always reach out proactively when they need sources for future articles.
Working closely across teams is also great for knowledge-sharing, as we are able bring key trends and topics to each other’s attention on a regular basis. I can’t count the number of times one of my colleagues has brought breaking news to my attention, making constant collaboration that much more important.
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Here are a few recent examples of collaboration from our healthcare teams:
As a healthcare practice, we’re always looking to think creatively and maximize the value of our clients’ digital health expertise for reporters. In our experience, collaborating among clients across PAN’s healthcare portfolio is mutually beneficial for our agency, our clients and the reporters with whom we work every day.
Click here to learn more about PAN’s approach to healthcare PR.