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Seven Basic Types of Stories

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Storytelling is all the rage in the world of content marketing today. It is an essential content marketing technique that has a crucial place in developing content marketing strategies. Storytelling engages and interests audiences much more than cold, hard facts do. In Christopher Booker’s book, Seven Basic Plots, he outlines the seven archetypal themes that recur in every kind of storytelling. In this infographic, I will name and describe the seven different types of stories. Almost every great story follows one of these seven models, and every great brand links itself to one of these seven plots. So, if your brand does not yet have a storytelling framework, then I suggest you take a look at these seven plots, and think about which one of these stories you want to tell.

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In our annual Brand Experience Report, we asked marketers and customers how they are using and experiencing AI to better understand how the technology is changing that relationship.