We’re in the final stretch leading up to RSA Conference 2018, the culmination of a process that began months ago for PAN’s Security Practice and our clients. This is always an exciting time of year for our team. The conference is one of the security industry’s biggest launching pads for the discussions and trends that will shape the agenda for the year.
This year, more than 550 security companies will converge in San Francisco from April 16-20, and for many of them, this will be their most important industry event of 2018, and a platform for major news.
At PAN, we’re focused on helping these companies cut through the noise for maximum brand awareness to connect with their desired audiences around the show. Long gone are the days when relying strictly on a well-crafted press release and the merits of news alone were enough to be a factor in the RSA Conference conversation. Whether through strategically timed and targeted media relations, influencer engagement or impactful social campaigns – we’re providing our clients with the counsel and the full weight of our deep and experienced security team to deliver results.
Over the coming weeks, we’ll share our observations with you via our blog and social channels. This will include highlights of major trends and developments at RSA Conference as they happen. We’ve also collaborated with some of the security industry’s top marketers to share what they’re anticipating and prioritizing for RSAC.
We’re excited for a busy and productive conference for our clients. PAN will be out in full force at RSA Conference. Jennifer Malleo, Adam Cormier and I will be hitting the show floor with our teams, and we’re looking forward to some great discussions.
To learn more about PAN’s Security Practice and our activities at RSA Conference, please visit us here.