Last week we talked about how your brand can get the most out of this week’s J.P. Morgan Healthcare Conference (JPM), one of the biggest events for the healthcare, biotechnology and life sciences industries. With the event in full swing and reporters’ schedules packed to the brim, a rapid-response approach is one of the best strategies you can deploy to help ensure your organization makes it into conference coverage.
In this case, a rapid response – or trend jacking – media strategy involves closely monitoring news coming out of the show and offering business press and trade reporters written comments from your executives as soon as possible after relevant stories break. While reaching out to onsite reporters to offer commentary is smart, don’t forget those who may be covering the conference remotely.
With more than 400 presenters, it’s difficult to pinpoint what the biggest topics will be, but a few of the top areas being widely discussed at the event include:
To have the greatest likelihood of success with this approach, notify critical executives or subject-matter experts about your strategy and that you may call on them to provide rapid response perspectives and commentary, particularly as topics at the forefront of the conference conversation align with and complement your brand narrative and core business objectives. Reach out to PAN’s healthcare team for more on how your company can make its mark during the biggest industry events and conferences this year.