Data-driven program to help further the company’s executive thought leadership across a variety of media channels
PAN Communications, a leading integrated marketing and PR firm, today announced the addition of Austin-based identity management leader SailPoint to its growing cybersecurity client roster. SailPoint delivers an innovative approach to securing access across the enterprise with the SailPoint Predictive IdentityTM platform. With more than 1,100 employees, the growing company will tap PAN to help accelerate its media relations strategy and up-level its brand narrative through content marketing, executive thought leadership, social and influencer strategy, and a strong measurement program.
“From the very beginning of our search, PAN stood out largely due to their media savvy and extensive media relationships, plus their data-driven approach to integrated marketing programs,” states Jessica Sutera, Sr. Director, Corporate Communications at SailPoint. “Throughout our conversations, it was clear that the team had a deep understanding of not only our company but the intricacies of our industry. The energy and dynamic on the team was equally impressive. All together, they bring the right combination for us at this stage of growth, and we are excited to work together on building an impactful awareness program.”
The COVID-19 pandemic has generated a rapid workforce shift from in-office to virtual and thus, an immediate demand for companies to enhance their digital infrastructure at an unprecedented rate. In this rush, it became critical to maintain digital identities, provide access and determine how that access should be used. The experience of granting access – to the right people at the right time – is now business essential, and PAN looks forward to helping SailPoint tell this story.
PAN Vice President, David Bowker, will oversee the partnership. Bowker is excited to work with SailPoint to implement a comprehensive communications strategy that fuels visibility as the brand continues to pursue an aggressive growth strategy and lead the identity management industry.
“As companies across the globe have accelerated their digital transformation initiatives at an rapid pace, identity has become a critical enabler – and SailPoint is at the forefront of securing the modern enterprise and workforce,” said Bowker. “I look forward to bringing this impressive brand to an expanded audience and spotlighting its vision for the new identity and access experience.”
The agency’s integrated marketing and PR experience runs deep, evidenced by its recent recognition in the PR News’ Agency Elite Top 100 firms list in 2020. PAN has provided guidance to a wealth of security clients during its 25+ years in the industry, and its passion for this industry will lay the foundation for helping SailPoint convey its unique story and true competitive advantage through a fully integrated and strategic program.
This release originally appeared on BusinessWire.