Andover, Mass. – June 20, 2010 – PAN Communications, a mid-sized public relations firm specializing in technology, consumer and professional services, today announced that it has added another client to its growing list of healthcare clients. Best Doctors, out of Boston, Mass. has named PAN as its agency of record.
Best Doctors provides an innovative employee health benefit that is improving the quality and cost of healthcare. PAN will focus on everything from traditional & social media campaigns and educating core audiences, to further establishing the company within the business press.
“This continues to be a pivotal time for the healthcare industry,” said Jodie Wertheim, director of the professional services portfolio at PAN Communications. “PAN’s strategic ideas, dynamic style and knowledge of the healthcare market continue to help us position our clients for success and allow us to use our expertise in a wide range of outlets. Our passion for the space will certainly help to place Best Doctors as an opinion leader in the fight for control of healthcare choices, especially during such a critical and controversial time in healthcare. We’re very excited to help elevate the Best Doctors brand and look forward to a long term partnership with them.”
“We have assembled an all-star team of healthcare experts at PAN,” adds Linda Miller, director at PAN Communications. “Our healthcare team understands today’s pressing issues – from healthcare reform to drug development to patient safety – and they are on top of all the latest news and developments. With such a cutting edge team that is constantly on the lookout for client opportunities, it’s no wonder we continue to attract prospects and win these remarkable healthcare clients.”
With over fifteen years of experience, PAN has been working with many organizations in the burgeoning healthcare arena with much success. PatientKeeper, a provider of physician information technology is leveraging PAN’s strategic experience and deep media relationships to expand their brand footprint within trade and business media. PAN is also the PR agency for PAREXEL International, a leading global biopharmaceutical services provider.
To learn more, please visit PAN’s Healthcare and Life Sciences page.