Blog Integrated Marketing

MarTech Conference: Top 5 Influencers Speaking at the Event

0 min read
Share In a Post:
Author:
PAN

This year’s MarTech Conference attendees will choose from over 60 state-of-the-art educational sessions, spanning across three days: May 9-12th. In addition to these sessions, attendees will have the chance to network with over 2,500 marketing and IT executives and managers from across the globe. With this volume of choices, attendees can easily become overwhelmed.

That’s why we’re here to help. We know you can’t attend all the sessions at the event – so check out these top five speakers worth listening to:

1. Mayur Gupta – Keynote Speaker, VP Growth & Marketing, Spotify. Gupta is responsible for driving growth and innovation at Spotify by testing new business models, partnerships and engagement strategies, along with establishing marketing capabilities for fans, artists and B2B brand partners. His blog, appropriately titled The Growth Machine, discusses the intersection of marketing and technology and how it has created a shift towards omnichannel and personalization. Gupta is constantly monitoring trends and sharing them with his 10.6k Twitter followers. His speech is sure to be spectacular – go check it out!

2. Lara Balazs, Senior Vice President North America, Visa. Balazs’ hard work and dedication to Visa since 2006 landed her a senior marketing executive position with the company in 2014. She oversees marketing efforts that drive global brand awareness and establish Visa as a major player amongst competitors. Balazs considers herself an expert at driving growth through the development of high performance teams, and she continues to build the brand through integrated marketing and omnichannel practices. She was named Top 100 Women in Brand Marketing by Brand Innovators in 2015, and was a panelist on the Greatest Successes – Women in Tech session at RSA in 2016.


3. Tom Hannigan, Director of Global Marketing Programs, Hannigan is an industry veteran, with over 18 years of experience in marketing automation and digital marketing. His expertise lies in marketing consulting, where he has helped well-known brands such as Samsung, Huggies, Cisco and Microsoft develop brand strategies around automation and analytics. Tom is particularly passionate about using marketing technology to help brands enter new market segments or launch new product offerings.

4. Kieran Hannon, Chief Marketing Officer, Belkin. Hannon is responsible for global ecommerce and marketing strategies for all three of Belkin International’s brands: Belkin, Linksys, and WeMo. Hannon’s experience in the marketing industry dates back more than two decades, where he spe nt time as SVP of Saatchi & Saatchi Advertising, VP Marketing for RadioShack, and VP Marketing for UBM Canon, among others. His focus across these companies was to build the best consumer experience in the mobile, digital and retail sectors. Hannon was recognized by Forbes as one of the most influential CMOs on Twitter – most likely because of his impressive content and 11.4k following. Sign up for Hannon’s session and follow him on social – he won’t disappoint!

5. Amy Heidersbach, Vice President Marketing, Digital Division, Capital One. Heidersbach has an extensive marketing history, including her previous position as VP Marketing for Visa, CMO of X.commerce & Magento, and CMO of Needle. Her current work with Capital One involves helping the brand craft, execute and measure integrated marketing efforts. Heidersbach considers herself a strategic thinker when it comes to building high-performance teams and developing practices around customer experience. Heidersbach is located in San Francisco, and her passion for technology spans across both MarTech and FinTech – making her the ideal speaker for the event. If you want to learn more about how Amy applies her experiences in marketing to her everyday field work, be sure to check out her session at the conference!

Want to connect with more industry influencers? Check out our other blogs below for more info:

An image of PAN's Brand Experience Report on the Potentials and pitfalls of AI for marketers

In our annual Brand Experience Report, we asked marketers and customers how they are using and experiencing AI to better understand how the technology is changing that relationship.

Download the Report