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Marketing Statistics: Stay on Top of Industry Trends and Ahead of Your Competition

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marketing statistics and trends

Digital marketing is always evolving, making it difficult to keep up. Users expect a personalized online experience, and in any given 48-hour period, 80 percent of Americans are shopping online. Staying up to date is the best way to stay competitive, uncover new strategies and meet marketing goals. Sure, it feels overwhelming, but the key to any marketing strategy starts with knowing who your audience is, where you can find them, what they need, and how you can help.

An image of PAN's Brand Experience Report on the Potentials and pitfalls of AI for marketers

In our annual Brand Experience Report, we asked marketers and customers how they are using and experiencing AI to better understand how the technology is changing that relationship.