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Maestro Health Selects PAN Communications as PR Agency of Record

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PAN Communications, an integrated public relations, content marketing and digital media agency for the healthcaretechnology and consumer tech industries, has been named the agency of record for Maestro Health, an employee health and benefits company with the only platform for delivering an all-in technology-meets-service solution for brokers and HR professionals.

Headquartered in Chicago, Maestro Health recently made an acquisition of Group Associates to strengthen its all-in solution with the addition of an automated ACA compliance tool, selected several senior healthcare leaders to join its executive team and board of directors, and won nearly 40 new customers in the past 2 months. The company has the strong leadership and technology underpinnings to support its expanding footprint in the market and demonstrate why its all-in platform and unique POVs are unparalleled. PAN will be working closely with the Maestro Health marketing, sales and leadership teams to tell the company’s story, increase their employee benefits thought leadership presence and, ultimately, drive national growth.

“Our partnership with PAN naturally developed given their innovative approach to public relations and proven success in our industry,” said Lauren Metsig, Chief Marketing Officer, Maestro Health. “PAN understands the value of our people, passion and platform of which we are rooted—and they have the innate ability to share that passion we have to revolutionize the world of employee health and benefits.”

“Maestro Health is a true market disrupter in the healthcare IT and employee benefits space and we are thrilled to add such an innovative company to our growing healthcare portfolio,” said Dan Martin, vice president, PAN Communications. “Given the growth and opportunity within the healthcare market as a whole and, specifically, within the private exchange and benefits management segment, coupled with Maestro’s proven success, growth trajectory and assets to leverage, now is the perfect time to bring their story to the market and we are excited to partner with them to do just that.”

ABOUT Maestro Health
Headquartered in Chicago, IL, the Maestro Health vision is a modern benefits administration and private exchange all-in ecosystem that puts employers in control of all aspects of today’s complex healthcare system by unifying them on a single, comprehensive platform. Our partner base ranges from small employers to Fortune 1,000 organizations to which we offer integrated “one stop shopping” along with private labeled exchange solutions—enabling them to brand our offerings as their own. Maestro Health combines private exchange, benefits administration, enrollment, self-insurance, healthcare savings account administration and all other essential components on our integrated mobile and web platform—maestroEDGE. Simply put – “We believe benefits work better when they are all together.”

PAN Communications is a data-focused public relations, content marketing, and digital agency providing healthcare, technology and consumer tech brands with award-winning, integrated marketing communications programs. For two decades, PAN has delivered insight-driven, measurable public relations programs for leading and emerging brands nationally and globally. The firm provides marketers with impactful communications, influencer relations, social media and PANdigital services that expand our client’s brand equity, positively impacting their customers’ path to purchase through consistent engagement. For more information visit our website at, follow us on Twitter (@PANcomm and @PANHealth) or call 617.502.4300.


Originally published on BusinessWire. View the full release here.

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