Scenario: You’re driving around town, you have the windows down, and you’re scanning the radio for a song of your liking. As you scan, you hear quick snippets of multiple songs – waiting for your mind to quickly recognize a familiar melody. While this experience may no longer be applicable (due to Spotify and Pandora), it is something that we still do every day. The only difference is, we do it in the form of visual recognition – as opposed to audio.
I’m talking about the never ending, overpopulated content stream that is the social newsfeed. Whether you’re on Facebook, Twitter, LinkedIn or Instagram, your thumb swipes vigorously as you search for something that speaks to you. Like scanning the radio for a great song, you’re looking for something that resonates with you quickly and encourages you to engage – liking, clicking, sharing with friends, or commenting.
With so many marketers using paid social, it can be hard for them to cut through the noise and effectively deliver messaging. Whether it’s a video, link post or static image – you have only seconds to intrigue a user just enough for them to stop scrolling and take the time to absorb your content. Let your content shine by applying the following tactics and best practices:
The social landscape is only going to grow, and brands will continue to increase the amount of content they are contributing to social feeds. My advice? Put on your thinking cap and do your homework.